The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive interested in leveraging data to make better programming, distribution, content acquisition, and content valuation decisions, then you should pay close attention to audience demand data. This data provides a very important measure of a show's popularity and can help you identify where to invest to get the best possible returns.
Looking at "The Rookie" example, we can see that it has massive audience demand in Canada, which could signal a significant opportunity for distribution and content acquisition. By quantifying its value using a content valuation system powered by global content demand, you can get a better perspective of its dollar value contribution to your platform or network. This economic valuation system can reveal the show's overall value, how much of its value is being driven by a single element (such as a lead actor), a content library's value over time, its ability to drive subscriptions, mitigate churn, and more.
Furthermore, examining the top ten global markets where "The Rookie" is most in-demand can help you map out local whitespace and locate target markets for the show. Discovering that the United States, the show's country of origin, has its highest audience demand, could indicate the show would do well to be marketed in particular regions.
Demand data also reveals insights on performance trends and assists in determining the best release strategy for the show. In this case, examining the performance of "The Rookie" on a 1-year rolling basis versus the last 30 days reveals that it has become even more popular over time. Informing these two different metrics can be helpful, if you have many genres, to determine how you should allocate funds to maximize content investments.
Additionally, examining what the show's fans also like can help identify potential crossover viewership and in turn, might give insights into which types of content could be acquired or produced.
Finally, demand data can be used to determine how well a program or catalog has been able to hold attention by measuring its longevity and momentum. For "The Rookie," its exceptional ratings in both categories suggest that the show can rely on a sustained demand and require less marketing spend.
In conclusion, demand data can be a powerful tool for making better decisions across a spectrum of entertainment fields. It can help with everything from valuing content, deciding where and how to distribute a show, comparing your content to others in the market, optimizing promotion and pricing, or even creating a spin-off franchise and more. With such versatile data, it is no wonder that more and more entertainment executives rely on it to drive informed decisions.
The Rookie's travelability to Canada in the last 30 days is 57%, which means that the audience demand for The Rookie is 57% of the demand in its country of origin, United States. Click through to another market to discover how well The Rookie travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Rookie is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rookie, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for The Rookie in Canada. We provide our partners with meaningful television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.