The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content decisions or acquisition, distribution or programming decisions? There's one solution for you - demand data. At Parrot Analytics, we provide entertainment executive with comprehensive data insights to help them understand how their content is performing and identify opportunities for growth. In this case, we'll use "The Sandman" as an example.
Content Valuation: If you're an entertainment executive wondering how much "The Sandman" is worth, fear not. By leveraging Parrot Analytics' demand data, we can calculate the show's dollar value contribution to any platform in any region. For instance, we can tell you how much the show is worth in Canada and whether it's worth acquiring the content rights. Through our content valuation model, we can reveal the economic value of the show based on global content demand and supply.
Programming Decision: By examining "The Sandman" performance over the last 30 days, we can help make programming decisions for the future. The show's demand in Canada peaked during late February, and despite a 15.1% drop in demand, the show still ranks at the 97.6th percentile in the drama genre in Canada. Additionally, the show has higher demand than 97.6% of all drama titles in the country. If you're an entertainment executive looking to acquire or produce more drama content, "The Sandman" performance indicates that drama content is a popular genre in Canada.
Acquisitions Decision: If you're an entertainment executive who is contemplating content acquisitions for your platform, Parrot Analytics' demand data can help during the decision-making process. As we've seen, "The Sandman" is outperforming the average TV shows in each of the top 10 global markets, and the show's outstanding momentum and travelability are impressive. These attributes indicate that "The Sandman" has the potential to perform well in other regions with similar audience tastes. As such, the show's rights could be an excellent acquisition for expanding your platform globally.
Distribution Decision: Travelability is an essential aspect to consider when making a distribution decision. The demand for "The Sandman" in Canada was 64% of the demand in its country of origin, the United States. With this insight, an entertainment executive can focus on expanding their rights into markets where travelability is high and leverage the show's outstanding audience demand to capture new audiences.
Marketing Decision: Demand data can also help an entertainment executive make a marketing decision. For instance, observing "The Sandman" data over the last year, we noticed that the show's peak demand was 8.3 times the average over the course of the entire year, and it peaked at 7.5 times the title average in the last 30 days. This performance indicates that the show's popularity is on the rise, and it could be an excellent opportunity for content promotion across various channels to catch a significant audience.
In conclusion, entertainment executives need reliable data insights to make strategic decisions and stay ahead of the ever-changing entertainment industry. Parrot Analytics provides unparalleled access to demand data, which can help executives understand content valuation, make programming, acquisitions, distribution, and marketing decisions. So, if you're an entertainment executive looking to stay ahead of your competition and improve your brand, Parrot Analytics' demand data is your solution.
The Sandman's travelability to Canada in the last 30 days is 66%, which means that the audience demand for The Sandman is 66% of the demand in its country of origin, United States. Click through to another market to discover how well The Sandman travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sandman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Sandman, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 4:38 p.m. PST using tv demand datasets from Parrot Analytics for The Sandman in Canada. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.