The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand has become increasingly crucial in making informed decisions about content valuation, acquisition, distribution, and programming. Looking at the case study of "The Sandman," we can see how demand data can help executives make strategic decisions.
Firstly, demand data can inform content valuation. By analyzing demand figures, executives can determine the commercial worth of a particular series. For instance, with "The Sandman," the outstanding demand in Russia attests to the potential for a widespread audience, thereby increasing the show's value in international markets.
Secondly, demand data can inform acquisition and distribution decisions. A TV series with high audience demand can indicate a secure and profitable investment, worth acquiring or distributing on platforms. For example, "The Sandman" has good demand in Canada and recent 18.6% increase in audience demand, making it an attractive acquisition target.
Thirdly, demand data can help inform programming decisions. Understanding which genres or shows are desired by audiences can fuel decision-making for program schedules. In the case of "The Sandman," the show's high demand in the drama genre and its popularity with fans of shows such as "The Witcher" and "Money Heist" suggest a demand for fantasy-based programming.
Additionally, understanding audience demand can also help with subscriber acquisition and retention, as content with high demand has a higher chance of attracting new subscribers, and keeping existing subscribers happy. Looking at "The Sandman," the show has a good reach, meaning it appeals to a wide audience, spanning several countries.
Furthermore, demand data can inform successful marketing campaigns by identifying fan clusters, niche audiences, and popular marketing approaches. With "The Sandman's" momentum being exceptional, executives can take advantage of that and leverage the show as part of a successful marketing campaign.
Overall, executives can benefit from using demand data to make informed and strategic decisions about content valuation, acquisition, distribution, and programming. With "The Sandman" case study, the ability to assess the show's audience demand in several different markets, including data on average demand, longevity, momentum, travelability and franchisability, executives can make informed decisions about the commercial worth of the show.
The Sandman's travelability to Canada in the last 30 days is 66%, which means that the audience demand for The Sandman is 66% of the demand in its country of origin, United States. Click through to another market to discover how well The Sandman travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sandman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Sandman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sandman, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Dec. 2, 2023, 1:05 p.m. PST using tv demand datasets from Parrot Analytics for The Sandman in Canada. We provide our partners with comprehensive television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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