The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed decisions about content valuation, acquisition, distribution and programming. Using the example of "The Seven Deadly Sins" in Canada for the month of February 2024, we can explore how demand data can help with these decisions.
Content Valuation: Using demand data, you can calculate the ROI a specific title will bring for any given platform. Based on the demand data, "The Seven Deadly Sins" has good audience demand in Canada, indicating value for the platform. The show also has high demand in France, which can be used to generate global content value for a potential distribution deal in that country.
Acquisition: You can use demand data to estimate the potential value of a title in different markets. For instance, based on the demand data for "The Seven Deadly Sins," you can estimate the value of this title in different countries. In addition, you can use demand data to identify other shows that fans of "The Seven Deadly Sins" also like, such as "Rick And Morty," "The Boys," and "Loki," which can help in acquiring similar content.
Distribution: Demand data helps identify popular genres in specific markets, thus allowing you to map local whitespace and optimize release strategy and pricing. Again, based on the global demand data, "The Seven Deadly Sins" has high demand in several countries, which can be used to optimize release and promote binge-watching behavior on the platform.
Programming: Demand data helps with subscriber retention and acquisition, thus allowing you to make informed programming decisions. In the case of "The Seven Deadly Sins," demand for the show has been increasing in Canada, which indicates that the title can drive engagement and subscriptions on the platform.
Content Marketing: Demand data also informs pre-release marketing, allowing you to optimize your marketing campaign ahead of the premiere. You can also use demand data to determine the most effective advertising channels to reach potential viewers of the show.
In conclusion, using demand data as offered by Parrot Analytics allows you to make more informed decisions about content valuation, acquisition, distribution, programming, and content marketing. By leveraging the demand data of a show like "The Seven Deadly Sins," executives can optimize their strategies and achieve better performance.
The Seven Deadly Sins's travelability to Canada in the last 30 days is 43%, which means that the audience demand for The Seven Deadly Sins is 43% of the demand in its country of origin, Japan. Click through to another market to discover how well The Seven Deadly Sins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular A-1 Pictures‘s The Seven Deadly Sins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for A-1 Pictures and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Seven Deadly Sins, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 29, 2024, 3:32 a.m. PST using tv demand metrics from Parrot Analytics for The Seven Deadly Sins in Canada. We provide our partners with far-reaching OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.