The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As content executives, you are tasked with making informed decisions about content valuation, acquisition, distribution, and programming. The good news is that demand data can help make these strategic decisions easier, faster, and more accurate.
Let's take a closer look at the example of "The Sinner" in Canada in March 2024. By examining this show's audience demand, we can gain insights into its performance, as well as its potential.
First, let's consider the content valuation aspect. One way to use demand data is to determine how much a specific TV series is worth. Parrot Analytics' content valuation system can calculate the monetary value contribution of any title to any platform in any region. For example, "The Sinner" in Canada was 3.6 times more in-demand than the average show. With such high demand, this show could potentially command a premium price compared to other more traditional or predictable dramas.
Similarly, demand data can be used to determine how much a content library is worth to a platform over time. Showcasing how popular and sustained in-demand TV series like "The Sinner" can be used as strategic assets for streaming platforms when negotiating with other players in the marketplace.
Another application of demand data is in content acquisition. Knowing what type of content exhibits promising opportunities to acquire or produce, can help in making well-informed decisions about investing funding to maximize future content investments. In the case of "The Sinner" in Canada, for example, its audience demand has increased by 51.1% during March, indicating that it has the potential to be a high-value acquisition for a platform or studio.
Furthermore, demand data can be used in programming decisions. Knowing what type of content genre is resonating most with audiences in any particular region, and which content is most in demand, can help in optimal release strategy and pricing decisions to ensure higher ROI. In the case of "The Sinner" in Canada, it has higher demand than 95.6% of all drama titles in Canada, and its travelability is good with international demand relative to its home market. This data can enable the platform's programming team to optimize their decision-making when it comes to selecting content to air.
Lastly, demand data can inform distribution decisions. For instance, the data on the global performance of "The Sinner" across six dimensions, including audience demand, travelability, momentum, franchisability, longevity, and reach, provides valuable insights into whether the TV series will perform well in certain regions. It can also help to know which platforms to target for the TV series' distribution and how to market the title ahead of its premiere.
In summary, analyzing demand data can significantly improve the content decision-making processes for entertainment executives. The data can help demonstrate how popular a specific show is relative to the market average, how well audience demand is maintained over time, where in the world it is in-demand, and whether future investment opportunities exist. Demand data can also help to optimize content programming decisions and enable the effective usage of marketing resources. Armed with this knowledge from Parrot Analytics demand data, executives can make strategic decisions that provide a proven competitive edge.
The Sinner's travelability to Canada in the last 30 days is 70%, which means that the audience demand for The Sinner is 70% of the demand in its country of origin, United States. Click through to another market to discover how well The Sinner travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s The Sinner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sinner, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for The Sinner in Canada. We provide our partners with essential television series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.