The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an important tool for entertainment executives making content, acquisition, distribution, or programming decisions. Parrot Analytics' demand measurement can provide insights into audience behavior, preferences, and interests. A case study using "The Sopranos" in Canada offers several examples of how demand data can impact decision-making.
Content Valuation: Demand for "The Sopranos" in Canada over the last 30 days was 23.2 times the average show, indicating that it has outstanding demand. This result is useful for content valuation since it provides a way to measure the show's contribution in terms of dollar value to any platform that airs it. By analyzing demand data for a specific show, content creators and system managers can assess a title's ability to drive subscriptions and mitigate churn.
Optimal Programming: The study revealed that "The Sopranos" reached the peak rank of #14 in Canada with a 2-spot increase in its rank for February. This data points to the program's ability to be a strong player in the content lineup. Entertainment executives can take this information to heart to learn what titles have momentum, both to keep their current audience happy and to attract new subscribers.
Travelability and Franchisability: "The Sopranos" received an exceptional ranking for travelability and franchise potential. This information can inform executives where to target the show for distribution and insight into expanding the show itself or creating spin-offs to generate new revenue streams.
Longevity: "The Sopranos" scored exceptionally well for viewer longevity across the globe. Its sustained demand over time makes it a reliable choice for content acquisition and retention, which could result in less marketing spend.
Global Appeal: The Parrot Pulse ranks "The Sopranos" with exceptional global demand in all markets around the world, with the US as the show's top-performing market. Entertainment executives can use this to their advantage to determine where to create new content, such as Canada where demand is outstanding and could potentially result in a loyal following similar to that in the US.
By leveraging demand data, entertainment executives can make more informed decisions about content acquisition, distribution, and programming. They can understand what viewers of specific titles like and tailor their content according to these insights. Additionally, they can keep track of global performance, maintaining their audience by prioritizing globally-demanded titles. Parrot Analytics' demand measurement provides accurate and real-time insights into audience behavior and preferences, allowing entertainment executives to make more effective data-driven decisions.
The Sopranos's travelability to Canada in the last 30 days is 56%, which means that the audience demand for The Sopranos is 56% of the demand in its country of origin, United States. Click through to another market to discover how well The Sopranos travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Sopranos.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Sopranos from partners like HBO.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Sopranos? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Sopranos. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Sopranos), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Sopranos, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Sopranos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sopranos, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for The Sopranos in Canada. We provide our partners with essential entertainment industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.