The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data provided by Parrot Analytics to make informed content decisions and acquisition decisions that maximize profits. By analyzing the demand data of a show such as "The Strain," you can determine its value to your platform in any region or country and assess its franchising or spin-off potential.
One way demand data can help you make informed decisions is by content valuation. You can calculate the worth of a title or an entire content library on your streaming service. Parrot Analytics' content valuation system utilizes global content demand and supply to determine dollar value contributions. By using Parrot Analytics' methodology, you can calculate the return on investment of specific titles to your platform, assess their ability to attract new subscribers, and estimate the value of exclusivity.
Additionally, demand data enables you to assess the performance of a show in specific regions or markets. For example, "The Strain" achieved outstanding worldwide audience demand across all platforms. The show outperformed the demand of the average TV series in its top ten global markets and maintained its audience demand, indicating its longevity is outstanding. You can leverage this data to determine which regions or markets to target for distribution, programming or acquisition of content.
Parrot Analytics' technology enables you to analyze demand data and provide in-depth insights on the show's travelability, momentum, reach among others. In terms of travelability, "The Strain" had good international demand relative to the United States - its country of origin. Momentum is the pace at which show's demand is increasing, in this case, outstanding. Reach is the number of people expressing demand for a show. With an outstanding reach, it suggests that the show attracts viewers across several demographics.
Demand data also reveals the show’s fan base by providing insights on the genres and TV shows resonate most with them. This will be crucial for TV executives as they can acquire or invest resources on films that will build loyalty among their audience. For instance, shows like "For All Mankind," "The Walking Dead," and "Rick And Morty" are related to the "The Strain's fan base." As such, TV executives can use insights to produce, acquire or distribute content that aligns with the audience's tastes to maximize ROI.
Additionally, demand data allows executives to evaluate advertising campaigns and how they impact a show. By examining the data, executives can determine whether the ad campaigns are effective in driving demand, maintaining viewership, and creating engagement with the fan base. For example, in March 2024, the demand for "The Strain" decreased by 44.4% in Canada. Executives can investigate the reasons behind the decline and identify areas they need to improve while building loyalty with their audience.
In conclusion, as a TV executive, you can use demand data to make informed content, programming, acquisition and distribution decisions by assessing shows like "The Strain's" travelability, momentum, reach, and franchising potential. You can also determine the worth of titles or content libraries to your streaming service and assess how to retain subscribers. Such insights into audience tastes and fan base can be leveraged in producing, acquiring or distributing new content, to maximize profits while keeping your viewers entertained.
The Strain's travelability to Canada in the last 30 days is 31%, which means that the audience demand for The Strain is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Strain travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Strain), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s The Strain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Strain, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for The Strain in Canada. We provide our partners with essential TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.