The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a significant role in helping entertainment executives make more informed decisions regarding content, acquisition, distribution, and programming strategies. Parrot Analytics uses global demand data to provide organizations with insights that help them stay on top of their game. Taking a closer look at "The Trickster" for the month of October 2023 in Canada highlights how demand data can help with such decision-making.
Content Valuation: Demand data enables companies to ascertain the true value of their content offerings. With 5.9 times the audience demand of the average show in Canada over the last 30 days, demand for "The Trickster" is good. This high demand for the show indicates that it has significant monetary value. Comparing its performance on a 1-year rolling basis and its performance in the last 30 days, it becomes clear that the show has decreased in popularity. Therefore, this data can help executives to determine how valuable the show is currently and how they can optimize its value by investing in targeted marketing campaigns.
Global Expansion: "The Trickster" is most in-demand within Canada, and its travelability is poor. The demand data provided can help executives identify which markets are ideal for global expansion by identifying areas that have high demand for content similar to "The Trickster." Thus, executives can optimize their content marketing strategies to target these markets and boost their reach.
Content Acquisition: Audience demand data informs companies which types of content exhibit an opportunity to be acquired or produced. Demand spikes for "The Trickster" in mid-October highlights that the show had increased demand at that time, and the decision-makers can leverage that information for the show's subsequent seasons. Similarly, the shows that fans of "The Trickster" also like can point to the types of genres, themes, or talent that are popular among the audience segment. Therefore, executives can leverage this information to identify potential acquisition targets.
Programming Decisions: The demand data around "The Trickster" indicates that it is in the 97.9th percentile in the drama genre in Canada. This information is key in crafting programming strategies around the show, such as determining its ideal time slot or which shows to pair it with to maximize its audience appeal. Additionally, executives can use demand data to evaluate which TV shows will help them acquire or retain subscribers, which can impact the programming decisions for their platforms.
Distribution Decisions: Knowing its global popularity, executives can use the demand data provided to identify which streaming platforms to target for distribution of the show. For instance, the data shows that the show is most in-demand in Canada, and therefore executives can optimize their distribution strategies specifically for that market to maximize their revenue.
In conclusion, demand data is vital in making informed decisions in content, acquisition, distribution, and programming strategies. For instance, examining "The Trickster" for October 2023 using demand data highlights how it can be used to inform various decisions that entertainment executives need to make. As such, companies can leverage demand-data-driven insights to optimize their content offerings, adapt to changing audience tastes and preferences, and remain competitive amidst stiff competition.
This is The Trickster's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Trickster travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Canadian Broadcasting Corporation‘s The Trickster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Canadian Broadcasting Corporation and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Trickster, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on Dec. 2, 2023, 1:02 p.m. PST using demand metrics from Parrot Analytics for The Trickster in Canada. We provide our partners with comprehensive media industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.