The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, powered by Parrot Analytics, is an important tool in the hands of entertainment executives. We’ll be taking you through how to use demand data in making informed content, acquisition, distribution, and programming decisions. The Twilight Zone (2019) is an interesting case study for explaining how this works, as detailed below.
A typical challenge faced by executives is determining the value of content. Using demand data, content valuation can be done. Such a valuation reveals the dollar value contribution of any title, to any platform, in any region. By looking at the demand for The Twilight Zone (2019), we can see that it is good, with 4.6 times the audience demand of the average show in Canada over the last 30 days. This knowledge is a good starting point for content valuation purposes.
Demand data can also help in programming decisions by assessing cannibalization of audiences if a title is available on multiple services. In the case of The Twilight Zone (2019), this information can inform the decision of whether the show will be exclusive to one platform or available on multiple platforms to reach a wider audience.
Demand enables the valuing of Intellectual Property (IP) on a global scale. For example, using demand data, we can determine the most popular content in various markets, including Canada, where we see that demand for The Twilight Zone (2019) is good. This information can be used to make decisions on the content to license or produce.
Another important use of demand data is in optimizing release strategies and pricing. The data can help determine the release strategy that works best for a title. By looking at the March 2024 demand spike for The Twilight Zone (2019) in Canada, content distributors may infer that the show’s next season should be released at around the same time and to great anticipation, while advertisers may want to push promotional campaigns around this time.
The Parrot Pulse provides an objective assessment of a show's global performance, and can inform content acquisition decisions. For The Twilight Zone (2019), its longevity measures how well audience demand is maintained over time and is outstanding, while its momentum, the pace of growth, is good. This information can be used to assess whether it is worth acquiring the show, what price to offer for it, and what promotional effort to put in its favor.
Using demand data, content executives can plan franchise development and spinoffs. Franchisability measures the potential or spinoff opportunities from a TV show, and this is rated as good for The Twilight Zone (2019). This information can be helpful in identifying which IP to develop into franchises or spin-offs.
In conclusion, demand data from Parrot Analytics is an important tool for entertainment executives. It helps determine the content most valued by audiences and makes it easier to estimate the value of IP, select content to license, make programming decisions or optimize release strategies, and plan franchise development and spinoffs. The Twilight Zone (2019) is just one example of how useful demand data is to the industry.
The Twilight Zone (2019)'s travelability to Canada in the last 30 days is 45%, which means that the audience demand for The Twilight Zone (2019) is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Twilight Zone (2019) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Twilight Zone (2019) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Twilight Zone (2019), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for The Twilight Zone (2019) in Canada. We provide our partners with essential television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.