The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or a TV production company, demand data can provide valuable insights that can help you make informed content decisions and programming decisions. "The Ultimate Fighter" provides an excellent example of how demand data can be used to provide insights and drive decision-making.
Firstly, demand data can be made use of to evaluate a TV series' value. The content valuation system powered by global content demand, insights from Parrot Analytics, allows you to determine the economic value of any title to any platform in any region. This system can enable you to estimate how much ROI a specific title will bring to your platform, assess a TV series's ability to drive subscriptions, and mitigate churn. Additionally, based on the global demand for content, demand data can be made use of to calculate how much a particular show is worth to another streaming platform, which can be useful for content distribution decisions.
Another value of demand data is that it gives you insights into how content will perform in specific regions, and what type of content is popular in different areas. You can determine where in the world your show is in-demand, measure region-specific audience demand data, and map local whitespaces. Analyzing demand data can enable you to discover new opportunity markets to distribute content in and identify any under-monetized titles in your library.
Demand data analysis can also be helpful in the decision-making process concerning talent acquisition and production. By running an affinity analysis, you can determine who is the best talent or brand you should work with to expand your audience, ultimately driving subscriber acquisition.
It is also essential to make use of demand data to understand audience preferences and interests. The insight derived from audience demand will help inform scalable concept testing, determine the type (s) of content that exhibit opportunities to acquire, produce, and market. By looking at the top 10 global markets where "The Ultimate Fighter" is most in-demand, we can see that the show outperforms the demand for an average TV show in each of those markets, giving us a good idea of where its audience is, and what content may perform well in respective regions.
The Ultimate Fighter's case is an excellent example of how demand can reveal information about content's longevity, momentum, and travelability, among others. Assessing these factors can enable producers and acquisition executives to make more informed decisions about financing projects or acquiring international properties.
Furthermore, demand data can help account executives with their subscriber acquisition and retention strategies. By finding out which titles resonate most with your current audience, you can determine which titles you should buy if you want to grow your audience or keep them from churning. Demand data can also help determine which titles deserve higher marketing and promotion budgets.
In conclusion, demand data is an essential tool that can be used to make more informed decisions about content acquisitions, productions, and programming decisions. Taking into account some of these insights derived from the analysis of "The Ultimate Fighter" can help executives in the entertainment industry turn data into action and shape the industry's future.
The Ultimate Fighter's travelability to Canada in the last 30 days is 59%, which means that the audience demand for The Ultimate Fighter is 59% of the demand in its country of origin, United States. Click through to another market to discover how well The Ultimate Fighter travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Sports genre and assess the strengths and weakness of the competition’s content e.g. Spike, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Ultimate Fighter.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Sports. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Ultimate Fighter from partners like Spike.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Sports) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Ultimate Fighter? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Spike to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Spike by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Ultimate Fighter. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Spike to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Ultimate Fighter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Sports genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Spike by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Sports. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Ultimate Fighter, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Spike‘s The Ultimate Fighter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spike and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Ultimate Fighter, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fighting Sports), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for The Ultimate Fighter in Canada. We provide our partners with extensive OTT capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.