The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an OTT platform or SVOD platform executive, Parrot Analytics' demand data analysis for "The Undoing" in Canada during February 2024 can help you in various ways. First, by understanding the series' demand, you can make more informed content acquisition and valuation decisions. Additionally, you can use this information to optimize the show's release strategy and price it correctly. You can also get insights on which genres are popular with your current audience, and which ones you should focus on to attract new subscribers.
If you're a TV series financing company or entertainment talent agency, understanding the global demand for a show like "The Undoing" can help you evaluate a potential investment or partnership. You can analyze our region-specific data to determine how much the show might be worth to a particular streaming platform or network. You can also find out which platforms and networks might be the best fit for distributing the content. Additionally, you can leverage audience demand data to identify opportunities for spin-offs or franchises for this show.
As a TV production company or studio, you can use our demand data analysis to effectively market your content before and after its release. Understanding the affinity analysis of your content can be helpful in selecting talent and partnering with relevant brands to expand your audience. You can optimize your pre-release marketing campaign and premiere by analyzing performance of the marketing campaign of a similar show like "The Undoing". Long-term success of a show like "The Undoing" also rely on the performance of its catalog content. You can use demand data to identify catalog content that can increase retention and engage customers for a longer period of time.
If you're a content distributor, you can use Parrot Analytics' global demand data for "The Undoing" to find under-monitized yet demand-generating titles. This can help you find new opportunity markets for content distribution and identify newer titles to distribute. Furthermore, examining the top 10 global markets where "The Undoing" is most in-demand over the last 30 days, you can identify several regions that perform above average, like Russia and Hong Kong SAR China. You can use this information to select content that has content best suited for these regions.
If you're a linear network or pay TV network executive, you can use Parrot Analytics’ demand data to understand how effective your content strategy is, whether through audience demand, acquisition, or retention. By monitoring audience demand for different types of series, you can modify your programming decisions to ensure that it's aligned with market taste clusters. Additionally, demand data provides insights into competitive benchmarking and helps you compare your content against other titles available on the market.
The Undoing's travelability to Canada in the last 30 days is 73%, which means that the audience demand for The Undoing is 73% of the demand in its country of origin, United States. Click through to another market to discover how well The Undoing travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Undoing), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Undoing is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Undoing, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 18, 2024, 12:50 p.m. PST using tv demand content analytics from Parrot Analytics for The Undoing in Canada. We provide our partners with essential television series competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.