The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content, acquisition, distribution, and programming decisions that will bring value to your organization. One way to achieve this is by leveraging demand data. By analyzing the performance of "The Vampire Diaries" in Canada during March 2024 using our demand data, we will provide valuable insights that can aid your strategic decision-making process.
Content Valuation: The demand data reveals that "The Vampire Diaries" has 12.0 times the audience demand of the average show in Canada over the last 30 days, and only 2.7% of all TV shows have this level of demand. Over the same time period, the demand for this show has been increasing. Therefore, this show can be considered a strategic asset to a streaming platform. Our content valuation system, powered by global content demand, allows you to calculate the dollar value contribution of any title, to any platform, in any region.
Audience Engagement: Our demand data reveals that in Canada, this show has higher demand than 99.7% of all romance titles. It achieved a peak rank of #138, and during March, demand for the show in Canada increased by 24.8%. Additionally, the show moved up in its rank by 165 spots during March in Canada. Therefore, you should consider programs with a high level of audience engagement to help mitigate churn and drive subscriptions.
Global Performance: With outstanding worldwide audience demand across all platforms, "The Vampire Diaries" has exceptional travelability, longevity, momentum, franchisability, and reach. It is important to note that although the show's average demand on a rolling year basis was 9.2 times the average title, it increased to 12.0 times the title average for the last 30 days, indicating an increase in popularity.
Acquisition and Distribution: By analyzing the top 10 global markets where "The Vampire Diaries" is most in-demand over the last 30 days, we can provide insights into acquisition and distribution opportunities. The United States is the show's number one market globally, with outstanding audience demand of 17.2x. Brazil comes in second place, followed by Germany, France, Romania, Canada, South Africa, the United Kingdom, and Russia, all with outstanding demand for the show. This insight can inform which platforms to target for distribution of the show.
Programming Decisions: Finally, demand data can provide insights into content selection and programming decisions. Our demand data reveals that other shows that fans of "The Vampire Diaries" also like are "Supernatural", "Family Guy", "Sons Of Anarchy", "Game Of Thrones", "The Last Of Us", "Rick And Morty", "Jeopardy!", "The Walking Dead" and "PAW Patrol". Furthermore, if you're making upcoming productions, analyzing an existing content's best performing elements and tailoring the upcoming productions can help optimize its success.
In conclusion, demand data can aid entertainment executives in making informed decisions across various aspects of their business, whether it be programming, content valuation, acquisition, distribution, or audience engagement, using powerful analytics to inform strategic planning.
The Vampire Diaries's travelability to Canada in the last 30 days is 48%, which means that the audience demand for The Vampire Diaries is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Vampire Diaries travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Vampire Diaries, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for The Vampire Diaries in Canada. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.