The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make informed content, acquisition, distribution, and programming decisions. In this article, we will be assessing audience demand data for "The Wheel Of Time" series in Canada, to give you an idea of how demand informs decision-making.
Content valuation is one use of demand data; this system reveals the dollar value contribution of any title to any platform in any region. So, we can start by assessing the show's value. With 13.5 times the audience demand of the average show in Canada over the last 30 days, demand for "The Wheel Of Time" is outstanding. Based on its high level of demand, "The Wheel Of Time" could be deemed a strategic asset for a streaming platform.
Demand data can also inform content acquisition decisions. In the case of "The Wheel Of Time," we know that other shows that fans of the series also like include "Ahsoka," "Loki," and "Star Trek: Strange New Worlds," among others. It could be useful to take this information into account when considering future acquisitions, as these shows could potentially have a similar audience demographic.
Another key area that demand data can inform is subscriber acquisition and retention. If you are considering acquiring "The Wheel Of Time," you can analyze audience demand to see whether the show can attract a new audience to your platform. You can also consider whether the show is popular relative to your platform's current offerings, and whether it can help you retain your current audience. As we know, the demand for "The Wheel Of Time" is outstanding, so the show could help both with attracting and retaining subscribers in Canada.
Demand data can also inform programming decisions. Since "The Wheel Of Time" has maintained strong audience demand over time, its longevity is considered good, which could inform renewal decisions. Its peak rank in Canada was #126, leading to a 25 spot drop in rank over March. This insight can help with strategic programming decisions, such as whether to move the series to a different time slot or promote it more heavily. Moreover, demand data can help us answer questions like when to release a series, how to price it, or how to optimize a marketing campaign.
Ultimately, leveraging audience demand data allows us to make informed decisions and maximize the ROI of all our entertainment investments in a data-driven manner. "The Wheel Of Time" is not only popular in Canada, but also in other countries such as the United States, Bulgaria, Russia, Sweden, Israel, the Netherlands, Romania, and Australia. These insights like the responsiveness and geographical spread of demand will help in distribution and licensing decisions.
In conclusion, by using audience demand data, entertainment executives can make more informed content, acquisition, distribution, and programming decisions. From analyzing fan similarity to assessing value, evaluating franchise potential, and considering subscriber retention and acquisition, demand data is a powerful tool to help in decision-making. In the case of "The Wheel Of Time," its outstanding demand in Canada and other global markets, high travelability, longevity, exceptional momentum, and outstanding franchisability make it a strategic investment for entertainment executives.
The Wheel Of Time's travelability to Canada in the last 30 days is 68%, which means that the audience demand for The Wheel Of Time is 68% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Wheel Of Time.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Wheel Of Time from partners like Amazon Prime Video.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Wheel Of Time? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Wheel Of Time. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Wheel Of Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Wheel Of Time, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for The Wheel Of Time in Canada. We provide our partners with meaningful television series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.