The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have many questions running through your mind regarding content acquisition decisions, distribution decisions, and programming decisions. With the data we have on "Third Watch," you can gain insights into how demand data can provide you with answers to these questions.
Content Valuation:
One of the critical questions that a TV executive needs to answer is how much a TV series is worth? Parrot Analytics can help with this question by using demand data to reveal the dollar value contribution of any title to any platform in any region. "Third Watch" has been recording a demand of 3.4 times the average show in Canada over the last 30 days, and 3.0 times over the last 90 days, indicating that the show's demand has been increasing recently. The show ranks at the 97.5th percentile in the documentary genre in Canada in March, which means the show has higher demand than 97.5% of all documentary titles in Canada. This positive demand trend of the show can help you understand how much the series is worth monetarily, and this data can enable you to make sound content valuation decisions.
Comparing Performance:
Another key insight that demand data provides is the comparison of the show's performance over a year to the last 30 days. This type of comparison can give you an idea of how much the show has grown in demand over a short period. "Third Watch" peaked at 4.5 times the average in the last 30 days, a 42.3% increase in peak demand, indicating that the show has surged in popularity recently.
Regional Demand:
Demand data gives you insights into regional demand, which can enable you to make programmings decisions and understand which regions to focus on for content distribution. "Third Watch" has been most in-demand in Canada over the past 30 days, with the show achieving good audience demand of 2.6 times the average. Spain ranks #2, with the show also recording good audience demand in the region. The data shows that you can use the demand data to understand which regions to focus on for better content distribution.
Franchisability and Travelability:
Travelability helps you understand a show's international demand relative to its home market, while franchisability is the spin-off potential of the show. For "Third Watch," the show's travelability is poor, but its franchisability (spin-off potential) is also weak. This data enables you to understand that "Third Watch" may not be suitable for expansion into international markets or as the source of spin-offs.
Momentum and Longevity:
Momentum is the pace of growth of the show, while longevity measures how well audience demand is maintained over time. For "Third Watch," both these metrics are good, which means the show can drive future growth in popularity due to its steady audience demand over time.
In summary, demand data is a powerful tool for content acquisition, distribution, and programming decisions. With the data we have on "Third Watch," you can utilize the insights gained to make informed decisions and drive growth in your organization.
Third Watch's travelability to Canada in the last 30 days is 122%, which means that the audience demand for Third Watch is 122% of the demand in its country of origin, United States. Click through to another market to discover how well Third Watch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Third Watch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Third Watch, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using global demand analytics from Parrot Analytics for Third Watch in Canada. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.