The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data derived from Parrot Analytics' unique software can provide valuable insights for entertainment executives making decisions on content acquisition, distribution, and programming. An analysis of the audience demand for "Time" in Canada in December 2023 serves as an example of how this data can be useful.
One of the key ways that entertainment executives can use demand data is through content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply. It reveals the dollar value contribution of any title, to any platform, in any region. For example, executives could use the demand data for "Time" to determine how much it is worth and how much it is contributing to their platform. They can also use the data to assess how the series is performing as an acquisition-driving or churn-reducing title.
Furthermore, demand data can help in content decisions such as deciding how much to spend on content. The Parrot Analytics content valuation system utilizes demand data, enabling executives to calculate the ROI a specific title will bring for any given platform. Through this, they can assess a TV series' ability to drive subscriptions and mitigate churn.
Aside from content valuation, demand data also enables executives to gain insights into audience preferences. This insight allows them to make better-informed decisions on content acquisition, distribution, and programming. By understanding the most popular genres in a particular market, executives can make data-driven decisions on what type of content to acquire and produce.
Additionally, demand data can inform executives on supply and demand issues. They gain insights on what type of content exhibit opportunities to acquire or produce. Executives can also inform themselves on what titles will keep their current audience happy and what title will help them grow their audience.
Live analytics data can also help inform the release strategy and pricing of a new title. Once the target audience and most effective distribution channels are identified, executives can optimize their marketing spend and increase user engagement.
Lastly, demand data can help uncover under-monitized titles. Parrot Analytics' platform provides insights on new opportunity markets for content distribution. It also provides executives information on how their series is performing against other titles available on the market.
In conclusion, demand data derived from Parrot Analytics' unique software provides predictive consumer insights that can be leveraged to make more informed decisions in the entertainment industry. By utilizing data on audience preferences, content valuation, and supply and demand issues, executives can make data-driven decisions when it comes to content acquisition, distribution, and programming.
Time's travelability to Canada in the last 30 days is 42%, which means that the audience demand for Time is 42% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Time travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Time, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Time in Canada. We provide our partners with essential SVOD capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.