The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in the TV industry, you are likely interested in making informed content, acquisition, distribution, and programming decisions. Demand data can provide valuable insights to help you make these decisions and maximize the value of your content library or programming lineup. Let's use the example of the TV show "Toopy & Binoo" and examine how demand data can be used to make more informed decisions.
One way to use demand data is to determine the value of a show or content library. In this case, "Toopy & Binoo" has achieved an audience demand of 2.5 times the average show in Canada over the last 30 days, which is a positive indication of its value. However, demand for this show has been decreasing recently. By examining its rank and percentile in the comedy genre, we can assess how "Toopy & Binoo" performs relative to similar titles in Canada. In February, it received a percentile ranking of 93.1th in the comedy genre. This indicates that the show has higher demand than 93.1% of all comedy titles in Canada, which is another indicator of its value.
In addition to assessing a show's value, demand data can also help with acquisition decisions. For instance, by looking at other shows that fans of "Toopy & Binoo" also like, content distributors or acquisition executives can make decisions about which content to acquire that may appeal to the same audience. In this particular example, the additional show that "Toopy & Binoo" fans also like is undefined.
Demand data can also be useful in programming decisions. By examining the trend in audience demand over a period, content creators or programming executives can make decisions about scheduling or whether to invest in additional seasons. In this case, demand for "Toopy & Binoo" has decreased by 40.4% in Canada during February, which could suggest the need for a new marketing campaign to boost its numbers.
Another use of demand data is to inform distribution decisions. By examining the top 10 global markets where "Toopy & Binoo" is most in-demand over the last 30 days, distribution executives can make decisions about where and how to distribute the show. In this example, Canada is the show's number one market globally, with good audience demand of 0.6x. The data shows that the show outperforms the demand of the average TV show in each of the top 10 markets, including the United States, United Kingdom, Turkey, Mexico, India, France, Worldwide, and Pakistan.
Finally, demand data can assist in content optimization decisions, franchise expansion, as well as pre- and post-release marketing strategies. For instance, by examining momentum indicators such as the pace of growth and franchisability potential, entertainment executives can identify ways to optimize their content for future success.
In conclusion, demand data can be a vital tool for entertainment executives in making informed content, acquisition, distribution, and programming decisions. It can contribute significantly to valuing content, assessing trends, improving programming lineups, determining the best distribution strategy, and optimizing marketing campaigns. By utilizing demand data, entertainment executives can make strategic decisions based on actionable insights and generate value for their businesses.
This is Toopy & Binoo's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Toopy & Binoo travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Treehouse TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Toopy & Binoo, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 12:50 a.m. PST using tv demand metrics from Parrot Analytics for Toopy & Binoo in Canada. We provide our partners with smart TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.