The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make more informed content decisions when it comes to your programming. Taking the example of "Trailer Park Boys," demand data can help you understand how much a show is worth and answer questions such as how well the show is performing, what its demand is in different markets and what its spin-off potential is.
One of the key indicators of the success of a show is its demand relative to other shows. With 9.9 times the audience demand of the average show in Canada over the last 30 days, "Trailer Park Boys" has an outstanding demand level of 2.7%. This measure is valuable when valuing content as it shows how much a show is worth on the market. Additionally, comparing the performance of "Trailer Park Boys" on a 1-year rolling basis vs the last 30 days shows that the show's demand has decreased in popularity over the year.
Understanding the audience is crucial to the success of a show. Knowing what other shows the audience enjoys watching in relation to "Trailer Park Boys" can help executive decision making when choosing programming. In this case, it is interesting to note that fans of "Trailer Park Boys" also like shows such as "Family Guy," "RuPaul's Drag Race," and "True Detective," among others.
Exploring the global markets where "Trailer Park Boys" is most in-demand over the last 30 days also provides valuable insights. The show has outstanding audience demand in the US and Canada. The show's outstanding demand in various other countries, including Sweden, Switzerland, the United Kingdom, the Netherlands, France, Poland, and Romania means that its travelability is good and the show has potential demand in these countries. Understanding the show's audience demand by country can aid strategic decisions when it comes to distribution and licensing deals.
Another key metric that demand data can help with is understanding a show's momentum. Demand for "Trailer Park Boys" increased by 36.9% in Canada during March, indicating that the show's momentum is good. Additionally, the data of the show's ranking reveals that the show moved up 288 spots during March in Canada, indicating the value of this type of data.
In conclusion, the use of demand data is an essential tool for TV executives in making content or acquisition decisions, as well as in programming and distribution decisions. Data on audience demand in different markets can help make informed decisions about potential licensing deals, while understanding the audience's taste clusters and performance can inform decisions on programming. With demand data, TV executives can assess the value of a show relative to the market, evaluate how a show is performing and make informed decisions on investment and programming.
This is Trailer Park Boys's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Trailer Park Boys travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trailer Park Boys, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Trailer Park Boys in Canada. We provide our partners with essential media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.