The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a particular show is crucial in making informed content decisions, especially when it comes to content valuation. One way to measure audience demand is by analyzing Parrot Analytics data, specifically for a show such as “Trailer Park Boys: Out Of The Park: Europe," which can provide insightful information.
Using Parrot Analytics demand data, we can determine how well the show “Trailer Park Boys: Out Of The Park: Europe" is performing in Canada. Audience demand for the show is 2.1 times higher than the average TV show in Canada over the last 30 days, which is quite good, and it is more popular than 93.4% of all drama titles in Canada. Demand for the show has decreased slightly over the last three months, and its rank in Canada improved by 176 spots during February 2024. While "Trailer Park Boys: Out Of The Park: Europe" is not currently one of the most popular TV shows, its audience demand is still significant enough to outperform most other shows in Canada. This suggests that there is potential for the show's popularity to continue growing, which can affect content valuation.
Understanding the show's demand data can help entertainment executives in making content acquisition decisions. For example, executives can use the data to confirm whether their particular targeted audience likes the show. “Trailer Park Boys: Out Of The Park: Europe" has lower demand in international markets, but executives can use this information to make better decisions on which markets the show should be distributed to increase demand and engagement.
It is important to note that using demand data can also help executives determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and goes into detail about the dollars contributed to any title in a given region, platform, and other demographic information. This content valuation system assists those in the entertainment industry in determining how much a title is worth to a platform, how it drives subscriptions or minimizes churn, as well as estimating cannibalization of audiences.
Parrot Analytics' demand data also allows executives to explore other insightful questions. For example, using the data, executives can pinpoint the most effective release strategies for a specific title, identify the most popular genres in a particular market, and ensure their marketing strategy is optimized before a show's premiere.
Finally, executives can use Parrot Analytics' data to identify other shows or titles that are highly related to their content. For example, fans of "Trailer Park Boys: Out Of The Park: Europe" also enjoy watching "Roadkill," "Diners, Drive-Ins And Dives," and "Law & Order: Special Victims Unit." This can assist in making strategic decisions for partnerships and collaborations to expand the reach of their content.
Overall, the use of demand data by entertainment executives can lead to informed and well-informed decisions regarding content acquisition, distribution, and programming, all of which can contribute to better content valuation.
This is Trailer Park Boys: Out Of The Park: Europe's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Trailer Park Boys: Out Of The Park: Europe travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trailer Park Boys: Out Of The Park: Europe, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 11:11 p.m. PST using global tv demand data from Parrot Analytics for Trailer Park Boys: Out Of The Park: Europe in Canada. We provide our partners with extensive TV industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.