The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for insights on content valuation, acquisition, or programming decisions, analyzing the demand of a title like "Transformers Rescue Bots" using demand data can provide helpful insights.
First, demand data can help evaluate the value of the title itself. "Transformers Rescue Bots" is experiencing good demand in Canada, ranking in the 94.8th percentile in the comedy genre. This indicates that the show has a high value in the Canadian market compared to other comedy titles. As for the show's performance over time, while its demand has decreased recently, it still maintains good longevity as well as momentum and fan affinity for similar titles. Its global travelability is good, revealing its potential for expansion to other markets outside of the United States. Parrot Analytics' content valuation system can be used to identify the exact dollar value contribution of "Transformers Rescue Bots" in Canada and other markets, informing content valuation strategies.
Beyond content valuation, demand can also help acquisition teams determine which titles to acquire by assessing their potential to drive subscriptions and mitigate churn. By studying the show's performance on a 1-year rolling basis VS the last 30 days, it is clear that it has increased in popularity recently with a 38.1% increase in peak demand. Additionally, the show's performance in Canada and the United States, where it had good audience demand (3.1x), indicates acquisition teams should consider the show for their respective services.
Programming and distribution decisions can also be informed by studying demand data. By looking at which shows audiences watched in addition to "Transformers Rescue Bots", entertainment talent agencies, TV production companies, and linear/pay TV networks can identify similar titles that they might option. These shows could help increase subscribership or retain existing audiences because of their similarities to "Transformers Rescue Bots". Additionally, analysis of regional demand data can reveal what genres are successful in local markets, informing programming decisions. Lastly, examination of the show's performance in the top 10 global markets can help OTT platforms and content distributors determine which markets are the most promising for potential distribution partnerships.
Overall, using demand data can give entertainment executives a thorough understanding of a title like "Transformers Rescue Bots" both in the Canadian market and globally. With insights into content valuation, acquisition, programming, and distribution, demand data can inform more informed decisions across the entire entertainment ecosystem.
Transformers Rescue Bots's travelability to Canada in the last 30 days is 43%, which means that the audience demand for Transformers Rescue Bots is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Transformers Rescue Bots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s Transformers Rescue Bots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transformers Rescue Bots, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Transformers Rescue Bots in Canada. We provide our partners with far-reaching television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.