The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a crucial role in helping entertainment executives make more informed content, acquisition, distribution, and programming decisions. With that said, let's examine how demand data for "Trying" can assist entertainment executives in making informed content decisions.
The first question we can answer using demand data is how popular is my show relative to the market average, how popular is my show in this market, or any other market in the world?
Demand data can help us understand "Trying's" audience appeal and popularity. As per the Parrot Analytics report, "Trying" has 3.4 times the audience demand of the average show in Canada. Only 8.6% of all TV shows have this level of demand, which is good news for the show.
Secondly, executive producers may wish to know the show's genre's popularity in a specific market. In this case, we determine, what genres are resonating the most with the show's audience in Canada?
According to the report, "Trying" ranks at the 97.8th percentile in the romance genre in February, indicating that this show has higher demand than 97.8% of all romance titles in Canada. This is valuable information for executives who can use this data to evaluate how popular romance titles are in Canada, and how "Trying" measures up against these other shows.
Another question that can be answered using demand data is how is my series performing in terms of driving subscriptions or mitigating churn?
The report highlights that demand for "Trying" has increased in Canada by 85.5% in February 2024. This indicates that the show has a positive effect on subscriber retention and acquisition for the platform airing the show. Executives can leverage this data to make informed decisions about which shows to acquire to boost subscription revenue in Canada.
Furthermore, demand data can be used to estimate the value of exclusivity. Based on the report, "Trying" is most in-demand in the United Kingdom, followed by the United States, and it outperforms the demand of the average TV show in these markets. This data can be leveraged by executives to negotiate exclusive rights to air the show in specific markets, which can enhance the platform's content library and boost subscriber retention.
Lastly, demand data can power optimal release strategies and pricing. The report indicates that demand for "Trying" has spiked in late February 2024 in Canada. Executives can leverage this data to create targeted marketing campaigns that capitalize on the show's growing popularity and optimize release strategies that align with the audience's interests and preferences.
In conclusion, demand data plays a crucial role in helping executives make informed content decisions. Parrot Analytics content valuation system, powered by global content demand and supply, provides meaningful and actionable insights that executives can use to make data-driven content decisions.
Trying's travelability to Canada in the last 30 days is 50%, which means that the audience demand for Trying is 50% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Trying travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Trying is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trying, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 11:43 a.m. PST using tv demand metrics from Parrot Analytics for Trying in Canada. We provide our partners with essential content competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.