The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can offer valuable insights to entertainment executives for making more informed decisions related to content, acquisition, distribution, and programming. Specifically, let's examine how demand data for the show "Ugly Americans" in Canada for March 2024, can be leveraged to make more informed content-related decisions.
Demand data helps in determining a show's content valuation by providing insights on its relative popularity and demand in a market compared to other shows and the average. For instance, the show has a demand of 2.3 times the average show in Canada, indicating good demand, and achieving this level of demand places the show in the top 8.6% of all TV shows. The recent increase in demand for "Ugly Americans" suggests that the show is gaining more popularity, thus increasing its value. The show's ranking also moved up by 153 spots in March, which indicates that it is resonating well with Canadian viewers.
Demand data also helps in identifying the most popular shows among the audience, which entertainment executives can leverage to determine the type of content that resonates best with specific audience demographics. In Canada, audiences that enjoyed "Ugly Americans" also liked shows such as "Rick and Morty," "American Dad!," "The Simpsons," "Family Guy, "Bob's Burgers," "Futurama," and more. This insight can be used to guide acquisition decisions and determine the type of content that will appeal to the target audience.
Demand data also provides insights into a show's global performance, and its travelability and franchisability potential, which entertainment executives can leverage to make distribution and production decisions. For example, the worldwide audience demand for "Ugly Americans" is good, indicating that the show could appeal to a more global audience. Nonetheless, its franchisability (spin-off potential) is rated as okay, which suggests that the show's spin-off potential may not be as high as other shows that have a higher franchisability rating. Similarly, the show's travelability is rated as poor, indicating that the show may not translate well to a global audience or may not be as popular outside of its home country.
Demand data also helps entertainment executives make programming decisions by identifying the top global markets where a show is most in demand. In this context, China is "Ugly Americans"'s number one market globally, with demand at 2.6 times the average show in the country. Understanding where a show is most popular helps executives tailor their programming strategy to maximize viewership in these markets.
In conclusion, demand data plays a vital role in helping entertainment executives make more informed decisions by providing insights on a show's relative popularity, demand, audience preferences, global performance, travelability, franchise potential, and more. As highlighted by the analysis of "Ugly Americans," demand data should be considered an indispensable tool in the show's content valuation, acquisition, distribution, and programming decisions.
Ugly Americans's travelability to Canada in the last 30 days is 94%, which means that the audience demand for Ugly Americans is 94% of the demand in its country of origin, United States. Click through to another market to discover how well Ugly Americans travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ugly Americans, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Ugly Americans in Canada. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.