The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive struggling with decisions about content investments, acquisition, or distribution? Do you want to increase your audience, subscriber retention, and prevent churn? Then you need to access the power of demand data. Parrot Analytics content valuation system is based on demand data, harnessing the world's largest dataset of cross-platform audience demand for TV content.
For instance, let's take a look at the example of "Undercover Boss (US)," a reality TV series that follows high-level corporate executives working in their companies' low-level jobs, broadcasted from 2010 to 2022. Using the demand data for "Undercover Boss (US)" in Canada in March 2024, we can answer several questions that can help entertainment executives make informed decisions.
Firstly, content valuation determines how much a series is worth, which is essential to informing decisions about investments or acquisitions. Using demand data, Parrot Analytics can estimate the baseline value of a title, assess the show's ability to drive subscriptions or mitigate churn, and quantify its platform-specific marginal revenue contribution. In the case of "Undercover Boss (US)," the demand is good with 4.1 times the audience demand of the average show in Canada over the last 30 days, indicating the show's popularity. This information can help executives in a TV production company or studio confirm their investment and acquisition decisions.
Secondly, demand allows entertainment executives to value content and make informed distribution choices. Using demand data, you can calculate how much a show is worth to another streaming platform, assess its ability to retain or acquire a given audience, discover new opportunity markets for content distribution, and even determine what platforms to target. For instance, "Undercover Boss (US)" registered good demand in several countries such as Germany, the UK, Canada, and New Zealand. Simply put, decision-makers at linear networks or pay-TV networks can determine where, geographically, their content should be marketed most efficiently.
Thirdly, demand informs strategic programming decisions. By using demand data, executives can analyze the potential for certain program genres and formats, make more informed decisions regarding supply and demand, and assess how well a series holds up over time. For example, demand for "Undercover Boss (US)" has been decreasing recently, which could mean a possible decrease in potential earnings. By knowing where a show stands on the demand scale, executives at SVOD platforms can decide on the show's optimal release strategy and pricing.
Fourthly, demand enables benchmarking and audience analysis. By tracking a show's popularity compared to other titles available on the market, executives in SVOD platforms can carry out competitive benchmarking. Furthermore, demand analysis can be used to assess the content's reach and quantify the size of its audience, helping executives understand subscribers' taste clusters and the ideal talent and brand partners to help drive demand. Here, shows that fans of "Undercover Boss (US)" also like include "Deadliest Catch," "Inuyashiki," and "The Rising Of The Shield Hero."
Finally, demand data powers insights on momentum, longevity, franchisability, and travelability. Evaluating a show's momentum reveals its success in sustaining demand growth over time. With "Undercover Boss (US)," it does have a good momentum, measured by the pace of growth. Longevity examines a show's ability to maintain audience demand over time, which is excellent in the case of "Undercover Boss (US). The franchise potential measures how well a show can be expanded to more spin-offs, and this is okay. The travelability metric measures the show's international demand relative to its home market, which is okay, indicating that this show's demand isn't only limited to the United States.
To summarize, using demand data on a specific show can help entertainment executives make more informed decisions. In the case of "Undercover Boss (US)," analyzing audience demand in Canada revealed valuable data on the content's valuation, distribution, programming, audience preference, and global demand. Parrot Analytics content valuation system is designed to provide executives with the world's leading dataset of cross-platform audience demand for TV content.
Undercover Boss (US)'s travelability to Canada in the last 30 days is 54%, which means that the audience demand for Undercover Boss (US) is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Undercover Boss (US) travels internationally.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Undercover Boss (US) from partners like CBS.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Undercover Boss (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Undercover Boss (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Undercover Boss (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Undercover Boss (US), including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Undercover Boss (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Undercover Boss (US) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Undercover Boss (US), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Business Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Undercover Boss (US) in Canada. We provide our partners with extensive subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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