The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make informed content decisions, acquisition decisions, or distribution decisions? Are you looking to understand how to apply demand data to programming decisions? Parrot Analytics can give you insights on the Canadian market for "Undone" that could help guide your decision-making process.
Content valuation can be used to determine the dollar value contribution of a title, and Parrot Analytics' content valuation system is powered by global content demand and supply. By using demand data, we can estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity. So, let's use "Undone" as an example to demonstrate how demand data affects content valuation.
Demand data powers Parrot Analytics' content valuation system, which enables the quantification of platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. Using such data, you can easily calculate the ROI a specific title will bring for any given platform. In the case of "Undone," it has good demand in Canada relative to its country of origin, the United States, but only achieved 50% of the demand in the latter. This means you could see good returns for the show in Canada alone, but not as much globally.
You can also use demand data to assess a show's ability to drive subscriptions and mitigate churn. For example, the show's demand has been increasing recently, and it ranks at the 94.1th percentile in Canada's drama genre. Further, key insights about which types of content drive subscription growth and subscriber retention can be gleaned from the demand data to guide your investment strategy (e.g., whether to acquire or produce particular genres).
Demand data is equally beneficial for both pre- and post-release activities. Before the release, demand data helps optimize the marketing campaign for the TV show's premiere. After the release, it helps to gauge how effective the marketing campaign has been. Additionally, the momentum of the show can be analyzed to ensure that its place in the cultural zeitgeist is not affected negatively.
Similarly, if you are considering options for international distribution—the same analysis can be used to evaluate the TV show's travelability and its potential success in other markets. "Undone," for example, is outperforming the demand of the average TV show (based on Parrot's 1x average) in all its top 10 global markets. Canada is among these markets with good demand, whereas Brazil has okay demand.
In conclusion, demand data can help content executives in a variety of ways to make more informed content decisions, acquisition decisions, or distribution decisions. By using Parrot Analytics' content valuation system, you can quantify all the potential benefits of content investment and make data-driven decisions.
Undone's travelability to Canada in the last 30 days is 45%, which means that the audience demand for Undone is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Undone travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Undone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Undone, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Undone in Canada. We provide our partners with valuable content capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.