The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make strategic decisions regarding content, acquisition and distribution, demand data provides valuable insights that can help them make more informed decisions. Take "Upload," for example. By looking at the demand data for this show, we can see:
- Content Valuation: Demand data provides valuable insight into a show's economic worth. Parrot Analytics' content valuation system can be used to quantify the dollar value that "Upload" contributes to any platform, in any region. With its outstanding demand in Canada and other markets globally, it's clear that "Upload" is a valuable asset that can help any platform drive subscriptions and mitigate churn.
- Audience Demand: The demand for "Upload" in Canada over the last 30 days is 11.0 times the average show, placing it at the 99.0th percentile in the comedy genre in Canada. This information can help executives determine how popular a show is in a particular market, and whether it's likely to resonate with audiences.
- Competitor Benchmarking: Knowing the shows that fans of "Upload" also like ("Loki", "Rick And Morty", "Foundation", "For All Mankind", "Reacher", "Monarch: Legacy Of Monsters", "Star Trek: Lower Decks", "The Witcher" and "Percy Jackson And The Olympians") is helpful in understanding how the show stacks up against other titles available on the market.
- Release Strategy: With a spike in demand for "Upload" in late March 2024, executives could leverage this knowledge to optimize the release of new episodes or market existing content in a way that takes advantage of these trends.
- Travelability: With its outstanding demand in the US and other markets, executives could consider acquiring or producing a series with similar travelability metrics that can help support global OTT or SVOD expansion.
Armed with this demand data, entertainment executives can make informed decisions about the content they produce, distribute, and acquire. Additionally, the information gleaned from demand data can inform strategic content decisions about marketing campaigns, release strategy, franchise spin-offs, and talent partnerships. The insights provided by demand data can help executives make informed decisions that drive growth, increase engagement, and retain subscribers for streaming platforms and linear and pay TV networks.
Upload's travelability to Canada in the last 30 days is 68%, which means that the audience demand for Upload is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Upload travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Upload), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Upload is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Upload, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Upload in Canada. We provide our partners with valuable TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.