The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives must make data-driven decisions to ensure success in the highly competitive industry. The demand data for "Vampirina" in Canada during December 2023 can be analyzed to gain valuable insights that can inform content, acquisition, distribution, and programming decisions.
One of the key benefits of demand data is that it can help with content valuation. A TV series's worth can be determined by using content valuation systems powered by global content demand and supply. Parrot Analytics uses demand data to calculate how much a specific title is worth to any given platform, taking into consideration factors such as audience engagement and global appeal.
Demand data can also be used to determine how much to spend on content. Knowing how much a show is worth is important when making decisions on how to allocate resources for content acquisition or production. In the case of "Vampirina," its demand is good and has been increasing in recent days. The show has 2.6 times the audience demand of the average show in Canada over the last 30 days, indicating that it has a worthwhile return on investment. This information can help executives make informed decisions on whether or not to acquire or produce more content like "Vampirina."
Demand data also helps with acquisition decisions. For example, executives can use demand data to determine how much a show is worth to another streaming platform. In the case of "Vampirina," its demand is good not just in Canada but also in other countries such as the United States, Brazil, and Venezuela. Knowing about the show's high demand in these countries can help executives determine whether or not to sell the distribution rights to a platform in those countries.
Demand data can also inform programming decisions. For instance, executives can use it to determine which titles should be acquired to attract new subscribers to their SVOD service. In the case of "Vampirina," the Parrot Pulse revealed that the show has franchise potential and good momentum. This means that it has the potential for spin-offs and is growing in popularity. This information can be used to make programming decisions that can drive subscriber acquisition and retention.
Demand data can be used to identify trends and areas of opportunity as well. For example, executives can use it to map local whitespaces and determine which genres are resonating most with their audience. The Parrot Pulse rank and travelability help executives to understand the show's audience demand in each country. This information can be used to identify areas of growth potential and to tailor content to suit the preferences of audiences in various markets.
Finally, demand data can provide insights into the marketing campaign's effectiveness ahead of a premiere. In the case of "Vampirina," its momentum is outstanding, indicating that its marketing campaign is effective. Demand data can also be used to optimize marketing campaigns for upcoming premieres.
In conclusion, entertainment executives can use demand data to make more informed decisions regarding content, acquisition, distribution, and programming. The analysis of "Vampirina" in Canada during December 2023 demonstrates how this data can be used to understand audience demand, inform content valuation, and identify areas of opportunity for growth. By leveraging this data, executives can boost audience engagement, acquire and retain subscribers, and drive returns on investment.
Vampirina's travelability to Canada in the last 30 days is 9%, which means that the audience demand for Vampirina is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Vampirina travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Vampirina is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vampirina, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 11:05 p.m. PST using global tv demand datasets from Parrot Analytics for Vampirina in Canada. We provide our partners with valuable TV series workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.