The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are considering new TV series for your platform or making content acquisition decisions, analyzing audience demand data such as the example of "Vanderpump Rules" in Canada can provide important insights to make informed decisions.
One of the main benefits of demand data is content valuation. By tracking the demand for a specific show, as we saw with "Vanderpump Rules," you can estimate the dollar value contribution of any title to any platform in any region. This can help de-risk content acquisition and make strategic investment decisions. For example, the outstanding level of demand for "Vanderpump Rules" in Canada could make it a more attractive acquisition for a Canadian platform, and the peak demand in the United States could make the show attractive for international distribution.
Moreover, the analysis of the show's travelability showed that the show is good at capturing international demand. This raises the possibility of considering distribution or content acquisition opportunities in other countries where the show may have high demand. Additionally, the 99.9th percentile rank in the reality genre is suggesting a large following that content curators may be able to capitalize on by investing in other reality TV shows.
The show's franchise potential is assessed as good, indicating that it has spin-off potential. By looking at shows that "Vanderpump Rules" fans also like, such as "The Real Housewives of Salt Lake City" and "The Real Housewives Of Orange County," the opportunity for spin-offs could be a profitable prospect. Furthermore, as demonstrated by the show's longevity and outstanding momentum, the content creators may be considering extending the life of "Vanderpump Rules" or creating a spin-off to capitalize on the current success of the show.
By examining the show's demand, executives can also make decisions about scheduling and marketing. The indication of the peak demand at the end of February provides data to confirm the timely premiere of new episodes or the optimal time to increase promotional activity around a show in a certain region. The show's strong reach, measured in the number of people expressing demand for the show, presents a significant opportunity to increase the show's popularity, increase viewership numbers, and promote the show beyond its current audience or fandom.
Finally, "Vanderpump Rules" has exceptional performance in countries such as Canada, the United States, the United Kingdom, and Australia, indicating particular growth potential in these countries. For executives looking to make informed decisions about expansion and investments, the analysis of audience demand data can provide insights into which regions may be most profitable in terms of acquiring new subscribers or increasing current viewership.
Vanderpump Rules's travelability to Canada in the last 30 days is 71%, which means that the audience demand for Vanderpump Rules is 71% of the demand in its country of origin, United States. Click through to another market to discover how well Vanderpump Rules travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vanderpump Rules), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Bravo by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Vanderpump Rules, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Vanderpump Rules is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vanderpump Rules, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 19, 2024, 2:57 a.m. PST using global tv demand datasets from Parrot Analytics for Vanderpump Rules in Canada. We provide our partners with essential media industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.