The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions to drive your platform forward, and demand data can help you do that. Let's take a look at "Vice Principals" in Canada over February 2024 as an example.
One of the questions you may ask is how popular this show is relative to other shows on your platform or in the market. Based on the demand data provided by Parrot Analytics, we can see that "Vice Principals" has 2.1 times the audience demand of the average show in Canada over the last 30 days, indicating that the demand for the show is good. This information can be helpful in determining content valuation by revealing the dollar value contribution of this particular title to your platform compared to other shows available.
Another valuable insight that demand data can provide is which other shows are being watched by the same audience who enjoys "Vice Principals". By analyzing the data, we can see that fans of "Vice Principals" also like "South Park", "Mysteries at the Museum", and "Ink Master". These insights can help you make more informed acquisition or programming decisions by identifying what content has overlapping audiences and what types of shows might better engage your current viewership.
The demand data can also help you understand your show's performance over time. In the case of "Vice Principals", despite a 60.9% decrease in audience demand for the show in Canada over February 2024, the show has had good longevity, indicating that the demand for the show has been maintained over time. This type of information can help you determine which shows to keep on your platform or in your library.
Moreover, analyzing the show's popularity in different markets can help you with distribution decisions. For example, if the show is more popular in the U.S. than it is in Canada, it could indicate a need to focus more programming efforts in the U.S. versus Canada. Understanding market demands can help you allocate resources appropriately and adjust your approach to each market accordingly.
Finally, the demand data reveals that "Vice Principals" has outperformed the demand of the average TV show in its top 10 global markets. This insight can help you determine the show's value to audiences worldwide and prioritize certain markets when developing global expansion strategies.
In conclusion, demand data is a valuable tool for entertainment executives when making decisions about content acquisition, programming, and distribution. It provides a better understanding of how a show is performing relative to other shows in different markets, and offer key insights into valuations, potential audience overlaps and can inform more strategic decision making overall. By leveraging demand data, content stakeholders can make more informed content decisions and grow their platform's engagement and reach globally.
Vice Principals's travelability to Canada in the last 30 days is 39%, which means that the audience demand for Vice Principals is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Vice Principals travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Vice Principals is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vice Principals, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Vice Principals in Canada. We provide our partners with valuable television industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.