The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are a myriad of decisions to be made around content valuation, acquisition, distribution, programming, pre-release marketing, and post-release strategy optimization. It can be overwhelming for executives to know where to focus their efforts in order to achieve success.
One tool that can be invaluable for gaining insights into audience demand and preferences is Parrot Analytics’ demand data platform. By utilizing this platform and analyzing data for a popular show like "Victorious" in Canada for the month of March 2024, we can illustrate how demand data can be used to make more informed decisions:
1) Content valuation: The demand data for "Victorious" shows that the show has 2.3 times the audience demand of the average show in Canada over the last 30 days. This information can be used to help studios or content distributors evaluate the value of acquiring the show, understanding its current performance in Canada and how that may relate to its exportability to other regions.
2) Acquisition decisions: The demand data informs us that demand for "Victorious" has been decreasing recently in Canada. This can be helpful for linear networks or SVOD platforms who may be considering acquiring the show but want to make sure they are acquiring it at the right time to ensure the most return on their investment.
3) Programming decisions: The demand data highlights that the show ranks at the 94.8th percentile in the music genre in Canada. This information can directly impact programming decisions, such as show placement, particularly if the network or streaming platform programming executives are looking to improve the performing time slot.
4) Distribution decisions: Looking at the top 10 global markets where "Victorious" is most in-demand over the last 30 days, we can see which regions may perform well for distribution opportunities. Interestingly in our case Brazil, which was absent, could be a prime target to increase local demand, or eventual market saturation.
5) Pre-release and post-release marketing optimization: As we see throughout the article, one of the most significant benefits of analyzing demand data is identifying key trends and insights that can help to optimize pre-release and post-release marketing campaigns. For instance in our case above, the demand data informs us that in Canada demand for "Victorious" spiked in late March 2024, suggesting a marketing-friendly moment.
These are just a few of the ways in which entertainment executives can use demand data to make more informed content, acquisition, distribution, programming, pre-release, and post-release marketing decisions. Ultimately leveraging demand data and measuring the global performance across six metrics (worldwide demand, travelability, longevity, momentum, franchisability, and reach) provides production or distribution companies with a long-term understanding of a title's value, and can help them make decisions with greater confidence.
Victorious's travelability to Canada in the last 30 days is 18%, which means that the audience demand for Victorious is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Victorious travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Victorious), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Victorious is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Victorious, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Victorious in Canada. We provide our partners with essential TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.