The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data-driven insights can provide valuable assistance in making informed content decisions. In this case, we analyzed the demand data for "Warrior," a TV series set in San Francisco's Chinatown that tells the story of a martial arts prodigy caught up in the bloody Chinatown Tong wars. Let us explore how demand data can provide valuable insights for your business:
Content Valuation:
Audience demand data and analysis can be used to measure the dollar value contribution of any show or content to any platform in any region for content valuation. Parrot Analytics content valuation is based on demand data and provides insights on how to determine how much to spend on content. By leveraging demand data, you can calculate how much revenue a particular title can bring to your platform, estimate the value of exclusivity, assess a TV series' ability to drive subscriptions and mitigate churn, and quantify the platform-specific marginal revenue contribution.
Supply and Demand:
Using demand data, you can identify what type(s) of content have the opportunity to acquire or produce by gauging which genres are resonating well with the audience. This helps in making decisions regarding which shows to produce or acquire for your platform, which in turn feeds into your programming decisions.
Marketing Optimization:
By analyzing demand data ahead of a show's premiere, you can optimize your marketing campaign to attract the right audience to your platform. This can help you to gain subscribers and retain your current audience. You can even gauge the show's effectiveness in retaining your existing audience through demand data analysis.
Travelability:
By leveraging the travelability dimension of the Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, you can determine which content should be produced or acquired to support global SVOD expansion and allocate funds effectively. Additionally, by analyzing the top 10 global markets where "Warrior" is most in-demand over the last 30 days, you can determine which markets you should target for advertising or content distribution.
Franchisability:
Demand data can also shed light on how well-suited content is for spin-offs or franchises. In the case of "Warrior," we observed that its franchisability (spin-off potential) is outstanding, providing insight that the IP could be further monetized through potential spin-offs or franchises.
Longevity:
The longevity dimension measures how well audience demand is maintained over time, and for "Warrior," the show has maintained outstanding demand over the years, signaling its potential of lasting for a more extended period. This data is of great interest to linear networks and pay-TV networks, who are more indicated towards evergreen content that maintains audience attention over longer periods.
In conclusion, demand data is essential in making informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' content valuation system and independent measure of global performance, you can base your decisions on data and insights that can improve your platform's growth and longevity. Demand data can help you optimize your marketing strategy, acquire or produce audience-relevant content, gauge audience retention and acquisition potential, and ultimately drive engagement through smart programming decisions.
Warrior's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Warrior is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Cinemax, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Warrior.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Warrior from partners like Cinemax.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Warrior? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cinemax to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Cinemax by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Warrior. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cinemax to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cinemax by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Warrior, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cinemax‘s Warrior is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cinemax and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Warrior in Canada. We provide our partners with comprehensive TV competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.