The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has the power to inform entertainment executives' strategic decision-making processes, and this is evident in the case of "Warrior Nun" in Canada for the month of February 2024. By examining audience demand data, executives can make informed content, acquisition, distribution, and programming decisions.
One way that demand data can be used is to inform content valuation - determining the economic value of content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of a title within a specific region or globally. Evaluating "Warrior Nun's" demand compared to the average show in Canada over the last 30 days (2.9 times the average) shows that its demand is good and quantifies its worth.
Demand data can help executives understand the popularity of their content relative to their competition or average titles in specific genres or geographies. For instance, executives can use demand data to evaluate the audience's interest in a show compared to other titles available in the market and thus incur profitable content decisions. Demand data can also answer questions about the show's broader appeal, informing a global SVOD expansion strategy. For example, examining the top ten global markets where "Warrior Nun" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets.
The demand data for "Warrior Nun" in Canada can also give valuable insights into the show's audience, such as who else is watching and what other shows audiences also like (as shown above) to enhance programming decisions. Exectutives can use demand data to optimize their marketing campaign ahead of a show's premiere and determine the best release strategy for their content.
Furthermore, demand data can help executives make informed decisions concerning subscriber acquisition and retention. By understanding what titles their audience enjoys, executives can identify which titles to acquire to grow and keep subscribers. The increase in demand for "Warrior Nun" in Canada highlighted earlier during February 2024 indicates the show's ability to drive subscriptions and mitigates churn to a certain extent.
Finally, executives can leverage demand data to assess a TV series' ability to drive subscriptions and thus generate revenue, especially in the case of on-demand video streaming services. As shown by analyzing specific dimensions like longevity, franchisability, and reach of "Warrior Nun", studios can make more informed content decisions and understand the way their show performed when compared to other time periods.
Warrior Nun's travelability to Canada in the last 30 days is 30%, which means that the audience demand for Warrior Nun is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Warrior Nun travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Warrior Nun), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Warrior Nun, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Warrior Nun is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Warrior Nun, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 1:57 p.m. PST using global tv demand content analytics from Parrot Analytics for Warrior Nun in Canada. We provide our partners with deep media industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.