The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a crucial tool for content executives to help make informed decisions concerning content valuation, acquisition, distribution, and programming. Examining the demand for a show like "What We Do In The Shadows" in Canada for the month of March 2024 illustrates several ways demand can assist TV executives in making decisions.
Content valuation can use demand data to answer questions like how much a series is worth or its baseline value. In the case of "What We Do In The Shadows," its 15.2 times the audience demand of the average show in Canada and outstanding performance statistics across different dimensions suggest high value and popularity. Still, its recent decreasing demand indicates its declining popularity over time, a crucial aspect to consider for content valuation.
Acquisition and distribution decisions can understand the market potential of a show using demand data informing decisions related to global aspects. In this example, the top 10 global markets where "What We Do In The Shadows" is most in-demand suggest its potential for global expansion. Additionally, travelability measures how well the show can perform in international markets compared to its home market, further indicating its potential for global success.
Programming decisions such as scheduling and determining which titles to feature can use demand data to understand current audience preferences and expectations. Audience demand can also track which audience it attracts and help decision-makers decide which shows to acquire or produce.
Finally, franchisability answers questions concerning how potential money earning income through spin-offs or franchised merchandise. Combining demand information with a show's franchisability can aid executives in understanding how to further monetize IP.
In conclusion, demand data is an essential tool for content executives to make informed decisions concerning content valuation, acquisition, distribution, and programming. Understanding the demand for a show like "What We Do In The Shadows" in Canada for the month of March 2024 can illustrate several ways that demand can aid executives in making decisions that can positively impact their business overall.
What We Do In The Shadows's travelability to Canada in the last 30 days is 64%, which means that the audience demand for What We Do In The Shadows is 64% of the demand in its country of origin, United States. Click through to another market to discover how well What We Do In The Shadows travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What We Do In The Shadows), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What We Do In The Shadows, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for What We Do In The Shadows in Canada. We provide our partners with far-reaching media industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.