The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment industry executive, leveraging demand data can be a valuable tool to help you make informed content, acquisition, distribution, or programming decisions. A case study on the "Wheel of Fortune" show in January 2024 in Canada can illustrate this point.
One of the most significant applications of demand data is to answer questions related to content valuation. By analyzing demand data, executives can determine the dollar value contribution of a title to any platform in any region. For "Wheel of Fortune," the show has a demand that is 2.7 times the average for TV shows in Canada over the last 30 days, and only 8.6% of all TV shows have this level of demand. The show's demand is also increasing, with its demand 2.5 times the average over the last 90 days.
Another key application of demand data is to assess the audience's taste and preferences to make more informed content decisions. For example, Parrot Analytics provides information on the other shows that fans of "Wheel of Fortune" like, such as "Fixer Upper," "Impractical Jokers," or "The Simpsons." This data can help executives determine which type of content exhibits an opportunity to acquire or produce, or it can be used to optimize the release strategy and pricing to ensure that the content is being seen by the right audience.
Additionally, executives can use demand data to assess the performance of their content in specific markets to make critical programming decisions. In the case of "Wheel of Fortune," its highest demand comes from the US, and it continues to maintain outstanding audience demand globally, as well as maintaining its popularity over time (longevity). The show's travelability (international demand relative to its home market) is okay, which means that if an executive is considering expanding the content offerings to other regions, they should weigh potential acquisition or distribution deals based on the show's travelability score.
Finally, demand data can be instrumental in measuring audience progress over time using metrics such as momentum and reach. Momentum represents the pace of growth, and reach quantifies the number of people expressing demand for a show. For "Wheel of Fortune," momentum and reach are okay, which means that executives can expect steady growth and a dedicated but small fandom.
In conclusion, demand data can play a vital role in guiding strategic decision-making for entertainment executives. By leveraging demand data, executives can gain crucial insights into the value and popularity of their content offerings, the preferences of the audiences, and the performance of their content in specific markets. Above all, demand data can help executives make informed decisions and stay ahead of the ever-changing entertainment landscape.
Wheel Of Fortune's travelability to Canada in the last 30 days is 13%, which means that the audience demand for Wheel Of Fortune is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Wheel Of Fortune travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wheel Of Fortune), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Wheel Of Fortune is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wheel Of Fortune, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Wheel Of Fortune in Canada. We provide our partners with far-reaching TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.