The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working in various roles can benefit from understanding how to leverage demand data to make informed decisions about programming, distribution, acquisition, and content valuation. For instance, let's consider the case of "Will", a TV series that aired between July and September 2017. We have demand data for March 2024, which shows that "Will" had 4.9 times the audience demand of the average show in Canada over the last 30 days.
TV executives can use this information to make decisions about content valuation because demand data can provide insight into how much a series is worth and how much value it contributes to a platform. For instance, by using Parrot Analytics' content valuation system, a TV executive can quantify the dollar value contribution of any title, to any platform, in any region. In the case of "Will", demand data shows that it has higher demand than 97.0% of all history titles in Canada, indicating that it is likely a valuable asset for any platform that aims to increase its audience demand in this genre.
TV executives can also use demand data to make decisions about acquisition because it can help determine what types of content show opportunity for acquiring or producing. In the case of "Will", TV executives can use demand data to assess how the audience demand of this show compares to other titles available on the market. For instance, the report reveals that "Will" ranks at the 97.0th percentile in the history genre, and it has higher demand than 97.0% of all history titles in Canada. This information can help inform acquisition decisions by identifying which genres are resonating most with the current audience.
Demand data is also useful for TV executives making programming decisions because it can help optimize release strategy and pricing. As shown in the report, "Will" had a spike in demand in late March 2024. This information can be used to make decisions about when to release new seasons or episodes or when to run promotional campaigns. By analyzing trends in demand data, TV executives can also determine which titles are holding up since their premiere and require less marketing spend.
Finally, TV executives can use demand data to make decisions about distribution by mapping local white spaces or identifying the top global markets where a particular TV series is most in-demand. For instance, the report reveals that "Will" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand. This information can help TV executives target distribution to the countries where there is the most potential for growth in audience demand.
In conclusion, demand data is a powerful tool that can help TV executives make more informed decisions about programming, distribution, acquisition, and content valuation. By using Parrot Analytics' global content demand and supply system, TV executives can leverage audience demand data to optimize their content strategy and increase audience engagement, delivering high-quality content that resonates with their target audience.
Will's travelability to Canada in the last 30 days is 26%, which means that the audience demand for Will is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Will travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Will is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Will also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Will in Canada. We provide our partners with valuable subscription-video-on-demand competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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