The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data is critical to making informed decisions about content. In a recent analysis of "Wkrp In Cincinnati" for the month of November 2023 in Canada, Parrot Analytics data showed that this show has a demand that is 2.9 times higher than the average title in Canada. Compared to its demand over the last 90 days, demand for this show has increased. By examining how "Wkrp In Cincinnati" performed on a rolling year basis, it showed increased popularity, with a peak demand of 10.2 times the average title compared to 2.9 times the average over the last 30 days in Canada.
Content valuation is a critical component of content decisions. Parrot Analytics' content valuation system uses global demand data to reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Wkrp In Cincinnati", TV executives can determine how much this show is worth to a platform based on its demand, and by unbundling the value of similar content on any streaming service.
Understanding what shows its fans of "Wkrp In Cincinnati" are also fans of is crucial for acquisition decisions. In November 2023, "Rick and Morty", "Wednesday", "This Old House", and "Grand Designs New Zealand" were among the top shows that fans of "Wkrp In Cincinnati" were also fans of. TV executives can use this information to make smart decisions concerning content investments.
Demand data, when leveraged effectively, can also inform platform and network fit decisions. In Canada, although demand for "Wkrp In Cincinnati" was good, Travelability, which quantifies a show's international demand relative to its home market, was poor. Its longevity was good, though its momentum was poor, its franchisability was poor, and the show's reach was just okay. This data helps executives assess whether the show would be a fit on different platforms and networks.
Demand data can also inform pre-release marketing decisions. Through affinity analysis, executives can determine which talent or brand could be suitable for expanding the audience of their show. By leveraging data from Parrot Analytics, executives can make data-driven decisions on release strategy and pricing.
Finally, demand data can help executives ensure their content is being seen by the right audience on their platform and make decisions that can help with subscriber retention and acquisition. Knowing what genres are popular in a given market or globally, and how demand for a specific title compares to other titles available on the market, can help executives make informed decisions about content investments, acquisition, distribution, and programming decisions.
Wkrp In Cincinnati's travelability to Canada in the last 30 days is 41%, which means that the audience demand for Wkrp In Cincinnati is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Wkrp In Cincinnati travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wkrp In Cincinnati), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wkrp In Cincinnati, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Wkrp In Cincinnati is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wkrp In Cincinnati, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 8:48 p.m. PST using tv demand data from Parrot Analytics for Wkrp In Cincinnati in Canada. We provide our partners with valuable OTT workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.