The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always evaluating different shows to acquire or produce, distribute or program, or even create spin-offs from, and you want to make decisions that will generate high engagement, attract and maintain subscribers to your platform. This is where demand data comes in and can help you make more informed decisions.
Let's take a look at "Wolf Pack" as an example of how demand data can be used. According to the demand data report obtained from Parrot Analytics, "Wolf Pack" has 2.5 times the audience demand of the average show in Canada over the last 30 days. This is an excellent indicator of this show's value to your platform and can be used to help with content valuation. Knowing the demand for a particular title means you can begin to unbundle the content's monetary value.
Demand data also informs content acquisition and development decisions. In Canada, "Wolf Pack" experienced a 14.5% increase in audience demand during March, indicating its growing popularity. Furthermore, it moved up 155 spots on the rank ladder during March alone, highlighting its upward moment in Canada. Comparing this show's performance on a 1-year rolling basis versus the last 30 days shows that although the show's average demand for a year was 3.8 times the title average, its demand recently decreased to 2.5 times the average title demand for the last 30 days, signaling that the show's popularity is waning.
By examining the top 10 global markets where "Wolf Pack" is most in-demand in the last 30 days, we found that this TV series outperforms the demand of the average TV show in each of these markets. Bulgaria is the show's number one market globally, with a good audience demand of 5.0x. The United Kingdom is ranked second, indicating that "Wolf Pack" has international appeal.
Demand data can also help with programming and scheduling decisions. "Wolf Pack" is within the top-performing percentile for drama titles in Canada, indicating that it is resonating well with audiences. Additionally, other shows that fans of "Wolf Pack" like can help identify similar programming to add to your platform's library and aid in subscriber retention and acquisition.
Lastly, the Parrot Pulse score for "Wolf Pack" provides an assessment of the show's performance across six dimensions that matter to executives and their companies. These dimensions include travelability, global audience demand, longevity, momentum, franchisability, and reach. This information can help you make data-driven decisions around potential spin-offs, budgets, and decisions on future content acquisitions and development.
In conclusion, demand data can help you make informed decisions about content valuation, acquisitions, development, distribution, programming and scheduling, and content marketing. As an entertainment executive, if you incorporate demand data into your decision-making processes, you will be able to make more informed choices and drive growth for your company.
Wolf Pack's travelability to Canada in the last 30 days is 66%, which means that the audience demand for Wolf Pack is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Wolf Pack travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wolf Pack), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Wolf Pack is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wolf Pack, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Wolf Pack in Canada. We provide our partners with valuable subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.