The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. Using a specific example of "Wynonna Earp" during March 2024 in Canada, we can see how Parrot Analytics' demand data provides valuable insights to help you make informed decisions.
Firstly, let's examine content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By tracking the demand for "Wynonna Earp," we can determine the value of this series to an OTT platform or SVOD platform in Canada, or globally across the top ten markets.
Furthermore, demand data can help inform acquisition decisions. You can assess the value of exclusivity and identify titles that are acquisition-driving or churn-reducing. For example, by measuring demand data for "Wynonna Earp", you can determine how popular this show is relative to the market average and how it is performing as an acquisition-driving or churn-reducing title. Additionally, you can assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also help with distribution decisions. By analyzing the top ten global markets where "Wynonna Earp" is most in-demand over the last 30 days, we can find that the series outperforms the demand of the average TV show in each of these markets. As such, it provides insights on which platforms to target for distribution of this type of content.
Demand data can also help inform programming decisions. You can use demand data to inform the optimal release strategy and pricing for a series. For example, as seen with "Wynonna Earp", demand spiked in late March 2024 in Canada, and demand decreased in Canada by 0.6% during the month. Knowing when demand for a show increases, or decreases, can help identify key times for optimal releases or determine the best time to increase or decrease marketing spend.
Ultimately, leveraging demand data can help you make more informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' demand data, you can answer important questions such as how much your content is worth, what your audience preferences are, and what your competition looks like. As seen with "Wynonna Earp," analyzing the demand data can help inform decisions across all areas of the entertainment industry and provide a competitive advantage.
This is Wynonna Earp's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wynonna Earp travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. CTV Sci-Fi Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Wynonna Earp.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Wynonna Earp from partners like CTV Sci-Fi Channel.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Wynonna Earp? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CTV Sci-Fi Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from CTV Sci-Fi Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Wynonna Earp. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CTV Sci-Fi Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wynonna Earp), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CTV Sci-Fi Channel by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Wynonna Earp, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CTV Sci-Fi Channel‘s Wynonna Earp is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV Sci-Fi Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wynonna Earp, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Wynonna Earp in Canada. We provide our partners with valuable SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.