The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide valuable insights when making content or acquisition decisions. Let's take the show "Yo Gabba Gabba!" as an example. Based on its demand data for the month of March 2024 in Canada, here are some of the ways this data can help:
1. Content Valuation: One way to use demand data is to understand the value of a particular show or library. Using Parrot Analytics content valuation system, one can determine the dollar value contribution of "Yo Gabba Gabba!" to the platform in Canada, as well as other regions. This can help determine how much to spend on content acquisition or production.
2. Programming Decisions: Demand data can help make informed programming decisions by understanding how well a show is performing compared to others. In the case of "Yo Gabba Gabba!", it has a demand that is 2.1 times the average show in Canada, which is good. However, the demand has been decreasing recently, which may indicate that it could be losing its appeal to its audience. This information can help the programming team decide whether to continue the show, reduce its exposure or cancel it altogether.
3. Distribution Decisions: Understanding where a show is popular allows companies to make better distribution decisions. In the case of "Yo Gabba Gabba!", Canada has the second-highest demand after the US, so the distribution team can prioritize this region in their decision-making. Meanwhile, the demand is only okay in Brazil, Australia, Philippines, India, Mexico and the UK, indicating that they may not be the best markets for distribution.
4. Audience Insights: Audience demand data can also provide insights into the audience's preferences and tastes. For example, fans of "Yo Gabba Gabba!" also like "Daniel Tiger's Neighborhood". This information can help the talent agency find similar shows to represent or the production company to create similar content or spinoffs.
5. Spinoff Potential: Looking at the show's franchisability index, "Yo Gabba Gabba!" has only an okay rating. However, the company could still examine available data to gain insights into which characters or themes may work for spinoffs. By examining the available audience data, companies can make more informed decisions about which content can branch out into other shows or properties.
In conclusion, demand data provides valuable insights that can help entertainment executives make informed decisions about what shows or content to acquire, produce, distribute, or cancel. "Yo Gabba Gabba!" is only one example, but the potential applications of demand data are numerous and varied, serving as a crucial tool for executives across the entertainment industry.
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Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Yo Gabba Gabba! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yo Gabba Gabba!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Yo Gabba Gabba! in Canada. We provide our partners with meaningful subscription-video-on-demand capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.