The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can assist in informed decision-making regarding content valuation, programming decisions, distribution decisions, and acquisition decisions. To illustrate this, let's analyze the demand for "Ahsoka," a TV series that started airing in October 2023 on an OTT platform.
The demand in Chile for "Ahsoka" is outstanding, with 13.9 times the audience demand of the average show in the country. Furthermore, given that only 2.7% of all TV shows have this level of demand, it implies that the content is valuable and has the potential to drive engagement across platforms. Using demand data, executives can estimate the value of a title, assess a TV series' ability to drive subscriptions, and assess the value of exclusivity.
Moreover, the show's peak rank in Chile was #5, and it experienced an 89.2% decrease in audience demand in October, which could indicate fatigue with the series among viewers. The data may imply that the show's popularity is declining and may require changes in production or marketing strategies to maintain or increase its audience. This is where demand informs pre-release marketing, post-release engagement, and competitive benchmarking, indicating who the competition is and how a particular show is faring in comparison.
The Parrot Pulse for "Ahsoka" indicates that the show receives excellent audience demand worldwide, with exceptional travelability (international demand relative to its home market) despite its focus on the drama genre. Moreover, its longevity and momentum are outstanding, and its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are good. This information can help executives determine the best release strategy for content based on its regional appeal and inform decisions about which content to acquire or produce.
The demand data can also show which genres are resonating with the audience and, therefore, which types of content executives should focus on to attract new subscribers to their SVOD service. Additionally, by examining the top 10 global markets where "Ahsoka" is most in-demand over the last 30 days, executives can identify regions with high demand and target those markets for the show's distribution.
In conclusion, demand data provides entertainment executives with the ability to monetize their content by valuing their intellectual property, optimizing their marketing campaigns, and making informed decisions on programming, acquisition, and distribution based on their audience preferences. Therefore, leveraging demand data, as in the example of "Ahsoka," executives can gain vital insights into the show's performance, competitiveness, and growth prospects, which can guide decision-making and improve ROI.
Ahsoka's travelability to Chile in the last 30 days is 29%, which means that the audience demand for Ahsoka is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Ahsoka travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Ahsoka also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 28, 2023, 1:08 p.m. PST using tv demand analytics from Parrot Analytics for Ahsoka in Chile. We provide our partners with comprehensive subscription-video-on-demand expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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