The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT and SVOD platform executives, the demand data on "American Horror Story" shows that the show has an outstanding level of audience demand, which is 9.2 times higher than the average show in Chile. Studying the shows that fans of "American Horror Story" also like provides insights into the type of content that appeals to audiences who watch and love this show. This knowledge can be used as a valuable tool for programming decisions and content acquisition.
The exceptional performance of "American Horror Story" can be used as an example of how demand data relates to content valuation. By using demand data analysis, content valuation system can reveal the dollar value contribution of this show to any platform, in any region. The economic valuation system powered by global content demand and supply can determine how much to spend on content and estimate cannibalization effects if a title is available on multiple services. Additionally, this information can assess the value of a title and exclusivity for the platform over time. By using these different valuation metrics, OTT and SVOD platform executives can make well-informed decisions on content acquisition, distribution, or production.
The excellent international popularity of "American Horror Story" highlights how travelability can be used to optimize a series for global expansion, and therefore its ability to become a profitable franchise. This show's success in different countries shows that there is an opportunity to produce similar content in other countries, taking into account local audience demand and content preference.
In addition, the study of peak demand in different periods such as the previous 30 days can show what impact recent events, marketing campaigns, or content releases have had on audience demand for a show. This information could provide additional insights to inform pre-release marketing tactics.
Lastly, by examining the demand data, entertainment executives can make informed decisions on subscriber retention or acquisition. By tracking viewership, they can see which shows can retain or attract new subscribers, and then make the appropriate programming and marketing decisions to maintain or grow their audience.
In conclusion, demand data is a powerful tool for making informed decisions in the entertainment industry. Using different demand metrics such as travelability, momentum, and franchisability, entertainment executives can make informed decisions on content valuation, distribution, acquisition, and programming, among other things. As illustrated by the high and increasing demand for "American Horror Story", utilizing demand data is essential for the success of any entertainment industry player.
American Horror Story's travelability to Chile in the last 30 days is 17%, which means that the audience demand for American Horror Story is 17% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.
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Capture more value from content opportunities in Chile as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as FX to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Chile. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as American Horror Story, including those that have not even been released. Appeal to your target markets, including Chile, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 18, 2024, 12:42 p.m. PST using global demand datasets from Parrot Analytics for American Horror Story in Chile. We provide our partners with smart TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.