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What is Demand? Why Demand? Industry Products Insights
TV ratings for American Horror Story in Chile. FX TV series

American Horror Story

Original TV Network:
FX
Genre:
Horror
Release type:
Network
IMDB Rating:
8.1

An anthology series centering on different characters and locations, including a house with a murderous past, an insane asylum, a witch coven, a freak show circus, a haunted hotel, a possessed farmhouse, a cult, the apocalypse, and a slasher summer camp. more

How well is this TV series doing in Chile?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing Your Content Decisions: The Power of Demand Data Analysis in the Entertainment Industry

Parrot Analytics Insights - October 2023

For OTT and SVOD platform executives, the demand data on "American Horror Story" shows that the show has an outstanding level of audience demand, which is 9.2 times higher than the average show in Chile. Studying the shows that fans of "American Horror Story" also like provides insights into the type of content that appeals to audiences who watch and love this show. This knowledge can be used as a valuable tool for programming decisions and content acquisition.

The exceptional performance of "American Horror Story" can be used as an example of how demand data relates to content valuation. By using demand data analysis, content valuation system can reveal the dollar value contribution of this show to any platform, in any region. The economic valuation system powered by global content demand and supply can determine how much to spend on content and estimate cannibalization effects if a title is available on multiple services. Additionally, this information can assess the value of a title and exclusivity for the platform over time. By using these different valuation metrics, OTT and SVOD platform executives can make well-informed decisions on content acquisition, distribution, or production.

The excellent international popularity of "American Horror Story" highlights how travelability can be used to optimize a series for global expansion, and therefore its ability to become a profitable franchise. This show's success in different countries shows that there is an opportunity to produce similar content in other countries, taking into account local audience demand and content preference.

In addition, the study of peak demand in different periods such as the previous 30 days can show what impact recent events, marketing campaigns, or content releases have had on audience demand for a show. This information could provide additional insights to inform pre-release marketing tactics.

Lastly, by examining the demand data, entertainment executives can make informed decisions on subscriber retention or acquisition. By tracking viewership, they can see which shows can retain or attract new subscribers, and then make the appropriate programming and marketing decisions to maintain or grow their audience.

In conclusion, demand data is a powerful tool for making informed decisions in the entertainment industry. Using different demand metrics such as travelability, momentum, and franchisability, entertainment executives can make informed decisions on content valuation, distribution, acquisition, and programming, among other things. As illustrated by the high and increasing demand for "American Horror Story", utilizing demand data is essential for the success of any entertainment industry player.

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How fast is demand for American Horror Story growing?

Last 30 days
+27.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in Chile for American Horror Story to the preceding 30 days: Demand has increased by 27.8%

Horror performance

Last 30 days
99.5% Percentile rank
American Horror Story ranks at the 99.5th percentile in the Horror genre. This means American Horror Story has higher demand than 99.5% of all Horror titles in Chile
Title position in Horror
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
15% Travelability to Chile

American Horror Story's travelability to Chile in the last 30 days is 15%, which means that the audience demand for American Horror Story is 15% of the demand in its country of origin, United States. Click through to another market to discover how well American Horror Story travels internationally.

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Capture more value from global content opportunities

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Capture more value from content opportunities in Chile as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. FX, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Chile. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as American Horror Story.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Chile to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as American Horror Story from partners like FX.

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Fuse art with science for the next global hit

Industry
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Studios in Chile are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for American Horror Story? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Chile, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Chile. Contact us now to leverage a return-focused selection criteria for title acquisition from FX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as American Horror Story. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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Acquire the best shows from partners such as FX to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. American Horror Story), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Chile. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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How popular is American Horror Story around the world?

Our TV audience measurement dataset is truly global. Discover how popular FX‘s American Horror Story is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch American Horror Story also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for American Horror Story, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.

This page has been adjusted on Feb. 28, 2024, 1 p.m. PST using global television demand data from Parrot Analytics for American Horror Story in Chile. We provide our partners with deep TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.