The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an entertainment company, you can leverage demand data insights to inform your content, acquisition, distribution, and programming decisions. One example of the practical applications of demand data is the analysis of the anime series "Attack On Titan" in the Chilean market during October 2023.
Looking at the demand for "Attack On Titan" in Chile, we observed that the show had an exceptional demand that was 9.3 times greater than the average show in the country over the last 30-days. This presents an opportunity for the TV executive to consider acquiring the show or producing a similar type of content. Furthermore, comparing the show's demand performance on a rolling-year basis to the last 30 days, we observe that the show's demand increased by 23.6% during October 2023 in Chile.
The Parrot Pulse for "Attack On Titan" provides an independent measure of the show's global performance across six dimensions. The worldwide audience demand for "Attack On Titan" is exceptional, while its "travelability," i.e., international demand relative to its home market, is exceptional. The longevity of audience demand for the show is maintained exceptionally well over time. Its pace of growth or momentum is likewise exceptional. Its franchisability or spin-off potential is exceptional, while its reach or the number of people expressing demand for the show is also exceptional. These insights demonstrate the value of content valuation based on demand data, as it provides an economic valuation system powered by global content demand and supply.
By examining the top 10 global markets where "Attack On Titan" is most in-demand over the last 30 days, we find that demand for the show outperforms the average TV show demand in each of these markets. For instance, the show achieved exceptional audience demand of 24.8 times in the United States, which could guide the TV executive's decision-making process around targeting content to a specific market. Understanding this can help platform managers to adjust their release strategies, pricing, and marketing campaigns to optimize performance.
Additionally, demand data can help identify which shows or genres are resonating most with a particular audience segment. In Chile, "Attack On Titan" ranked at the 99.7th percentile in the horror genre during October 2023. This indicates that the TV executive can use demand data to identify local whitespace opportunities and identify new content types that can attract new subscribers.
Lastly, demand data can help with retaining and acquiring subscribers. During October 2023 in Chile, the audience demand for "Attack On Titan" decreased by 81.6%. This trend can influence decisions on what content to acquire, create, or renew to avoid loss of subscribers. Moreover, Parrot Analytics' demand data shows that other shows that fans of "Attack On Titan" also like are "Rick And Morty," "Game of Thrones," "Jujutsu Kaisen," "The Walking Dead," "The Rising of the Shield Hero," "The Mandalorian," "Loki," "The Last of Us," and "Spy X Family," which can guide the TV executive's decision on which shows to acquire or produce that would appeal to the same fanbase.
In conclusion, analyzing the demand data for TV shows like "Attack On Titan" can provide a unique opportunity to inform content and programming decisions. By utilizing demand analytics and using a content valuation approach, tv executives can make informed decisions towards acquiring or producing TV shows that will resonate with their target audiences.
Attack On Titan (進撃の巨人)'s travelability to Chile in the last 30 days is 47%, which means that the audience demand for Attack On Titan (進撃の巨人) is 47% of the demand in its country of origin, Japan. Click through to another market to discover how well Attack On Titan (進撃の巨人) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MBS‘s Attack On Titan (進撃の巨人) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Attack On Titan (進撃の巨人), for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:58 a.m. PST using global television demand data from Parrot Analytics for Attack On Titan (進撃の巨人) in Chile. We provide our partners with extensive television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.