The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the performance of a TV series in a particular market is essential to your programming, content, and acquisition decision-making process. By using demand data, you can make more informed decisions that can lead to the growth of your platform and increase your revenue. The example of "Bebefinn" in Chile during October 2023 highlights the importance of using demand data to make informed decisions.
Firstly, demand data can help with content valuation. By quantifying the demand of "Bebefinn" in Chile, which is 13.9 times the average show, you can determine its worth on your platform. The higher the demand for a TV series, the higher its value. Furthermore, demand data can also reveal the dollar value contribution of any title to any platform in any region. By using Parrot Analytics' content valuation system, you can estimate the return on investment (ROI) for a particular title to your platform using demand data.
Demand data can also help you with subscriber retention and acquisition decisions. If you want to keep your current audience happy, you need to know what titles to buy. In this case, "Bebefinn" has a growing demand in Chile, indicating that acquiring this title would help keep your current subscribers happy. On the other hand, if you want to grow your audience, you need to know which titles to buy to attract new subscribers to your platform. In this case, given that the demand for "Bebefinn" is increasing, you may consider acquiring this title to attract new subscribers.
Furthermore, demand data can inform programming decisions such as release strategy and pricing for a particular title. By understanding the demand trend of "Bebefinn" in Chile, you can optimize your release strategy and pricing to maximize engagement and revenue. Additionally, knowing that "Bebefinn" ranks in the 99.8th percentile in the music genre, you may explore similar genres that resonate with your current audience.
Demand data can also inform distribution decisions. By examining the top 10 global markets where "Bebefinn" is most in-demand over the last 30 days, you can understand the geographical distribution of the TV series. This understanding can guide decisions on where to distribute "Bebefinn" and other TV series that resonate with the specific geographical region.
In conclusion, demand data is essential for entertainment executives across the industry. It informs content, acquisition, programming, and distribution decisions. By using demand data, executives can make more informed decisions that can lead to the growth of their platform, increase revenue, and ultimately, satisfy their audience.
Bebefinn's travelability to Chile in the last 30 days is 77%, which means that the audience demand for Bebefinn is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Bebefinn travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bebefinn is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bebefinn, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 2:45 a.m. PST using television demand metrics from Parrot Analytics for Bebefinn in Chile. We provide our partners with deep TV workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.