The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a particular TV series like "Foundation" in Chile is crucial in making informed decisions, whether it is regarding content valuation, acquisition, distribution, or programming. Parrot Analytics' demand data provides insights into audience preferences and behavior, which can help you make data-driven decisions to ensure the success of your content.
One of the benefits of Parrot Analytics' demand data is its content valuation system, whereby you can determine the fair value of a TV series in Chile using demand data. For example, using "Foundation" as a case study, we know that it has 9.0 times the demand of the average show in Chile over the last 30 days. This is a clear indication of high audience demand, and executives can use this information to determine a fair price for licensing or distribution deals, as well as assessing the ROI a specific title will bring for any given platform.
Furthermore, understanding the demand for a TV series globally is important, and Parrot Analytics' demand data makes it easier for entertainment executives to do this. For instance, "Foundation" is performing exceptionally well across all six dimensions of the Parrot Pulse, including franchises, longevity, momentum, reach, travelability, and audience demand. As an executive, you can use this information to evaluate the show's potential in other international markets and make informed decisions about international licensing, distribution, and content curation.
Parrot Analytics' demand data also provides insights into audience behavior, such as which other shows audiences that love "Foundation" are watching. For example, we know that fans of "Foundation" in Chile are also watching shows like "Star Trek: Strange New Worlds", "The Wheel Of Time", and "Invasion." This information is helpful in making strategic acquisition decisions or programming decisions, enabling you to create a content portfolio that aligns with audience preferences.
Additionally, Parrot Analytics' demand data can assist in pre-release marketing and optimal release strategy and pricing decisions. For example, if you notice that the demand for a particular series is increasing in your target market, you might want to launch promotional campaigns ahead of the premiere to generate more buzz and increase anticipation. You may also explore pricing strategies to maximize revenue while ensuring customer satisfaction.
Finally, using Parrot Analytics' demand data, entertainment executives can compare the performance of different titles on a rolling year basis versus the last 30 days. Executives can use this data to understand the popularity of a show and identify trends in audience demand. In conclusion, Parrot Analytics' demand data provides valuable insights to entertainment executives in making informed content, acquisition, distribution, or programming decisions, leading to more informed and successful strategies for streaming services globally.
Foundation's travelability to Chile in the last 30 days is 28%, which means that the audience demand for Foundation is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Foundation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 18, 2024, 12:42 p.m. PST using television demand metrics from Parrot Analytics for Foundation in Chile. We provide our partners with meaningful TV industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.