The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you considering acquiring "Futurama" for your OTT or SVOD platform or linear network in Chile or any other country in the world? Demand data can provide valuable insights to help you make an informed decision. Here are some questions that can be answered by using demand data:
Content valuation uses demand data to answer questions like: How much is "Futurama" worth to my platform in Chile or any other market in the world, what is the baseline value of this title? Our content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of any title, in any region. The fact that the show has 8.6 times the audience demand of the average show in Chile over the last 30 days and that only 2.7% of shows have this level of demand makes it a desirable title to acquire or license. Comparing its performance over a 1-year rolling period with the last 30 days, the show's popularity has increased by 22.3% recently. You can also consider the fact that the demand for "Futurama" in Chile was 22% of the demand in its country of origin, the United States, to determine the global appeal of the show.
Demand enables valuing IP globally. By examining the top 10 global markets where "Futurama" is most in-demand over the last 30 days, we can see that the show has outstanding demand in several countries such as the United States, the United Kingdom, Canada, Australia, Czechia, Russia, New Zealand, China, and Germany. You can analyze how much the show is worth in each market to determine where to distribute or produce the show.
Informed program scheduling is crucial for any network to keep its viewers engaged. Demand can help determine optimal release strategy and pricing, and identify the most popular genres in a particular region. In October 2023 in Chile, "Futurama" had outstanding demand in the comedy genre, ranking at the 99.7th percentile among all comedy titles in Chile. By analyzing the show's viewership trends in different markets, you can determine the right time and day to release the show to maximize viewership and engagement.
Demand can also help you make informed acquisition decisions. By analyzing audience demand, you can decide which content to acquire or produce based on the popularity of the genres and titles in a particular region. The fact that audience demand for "Futurama" has been increasing in Chile during October 2023 is a good sign for networks or platforms looking to acquire the show.
In conclusion, demand data can provide valuable insights to entertainment executives working at any organization involved in content decision-making. If you are considering acquiring or licensing "Futurama", demand data indicates that it has exceptional demand in Chile and globally, as well as high franchisability and travelability potential, making it a valuable asset for any platform or network.
Futurama's travelability to Chile in the last 30 days is 16%, which means that the audience demand for Futurama is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Futurama travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Futurama is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Futurama, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Feb. 28, 2024, 1 p.m. PST using tv demand metrics from Parrot Analytics for Futurama in Chile. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.