The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data is crucial to making informed decisions about acquisitions, programming, and distribution. The case of "Jujutsu Kaisen" in Chile for the month of October 2023 is an example of how demand data can be used to make more informed decisions.
One way that demand data can be used is in content valuation. The economic value of a title can be calculated by Parrot Analytics' content valuation system powered by global content demand and supply. In the case of "Jujutsu Kaisen," the show has 21.6 times the audience demand of the average show in Chile, implying that there is high demand for this title in the country. The show's exceptional performance across all dimensions of the Parrot Pulse reinforces this point. With high travelability, longevity, momentum, franchisability, and reach, "Jujutsu Kaisen" is a valuable show that can drive audience engagement and subscriptions for an OTT platform or linear network.
Demand data also allows for the identification of popular genres in specific markets. For instance, "Jujutsu Kaisen" ranks at the 100.0th percentile in the action genre in Chile, indicating that this genre has high demand in the country. By understanding what genres are resonating with audiences and how a particular title performs within those genres, entertainment executives can make more informed programming decisions.
Furthermore, demand data can guide content acquisition decisions. In the case of "Jujutsu Kaisen," the show has higher demand than 100.0% of all action titles in Chile, and fans of the show are also interested in titles such as "Demon Slayer: Kimetsu No Yaiba," "The Rising Of The Shield Hero," and "Vinland Saga." These insights can be used to inform content acquisition decisions, either to acquire similar titles or to acquire the rights to "Jujutsu Kaisen" itself.
Finally, demand data can inform distribution decisions. By examining the top 10 global markets where "Jujutsu Kaisen" is most in-demand, entertainment executives can decide where to distribute the show to maximize its reach and audience engagement. For instance, the show performs exceptionally well in the United States, Brazil, the Philippines, France, India, Japan, Canada, Mexico, and the United Kingdom. By understanding where a title is in demand, entertainment executives can make informed decisions about where to distribute the title and how to use it to attract new subscribers or retain current ones.
In conclusion, demand data is a powerful tool for entertainment executives to make more informed content, acquisition, distribution, and programming decisions. The case of "Jujutsu Kaisen" in Chile for the month of October 2023 illustrates how demand data can be used to understand audience demand, identify popular genres, guide acquisition decisions, and inform distribution decisions. As the entertainment industry continues to evolve and grow, demand data will continue to be a vital resource for making informed decisions and driving audience engagement and revenue growth.
Jujutsu Kaisen (呪術廻戦)'s travelability to Chile in the last 30 days is 77%, which means that the audience demand for Jujutsu Kaisen (呪術廻戦) is 77% of the demand in its country of origin, Japan. Click through to another market to discover how well Jujutsu Kaisen (呪術廻戦) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for JNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jujutsu Kaisen (呪術廻戦), for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Jujutsu Kaisen (呪術廻戦) in Chile. We provide our partners with essential entertainment industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.