The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data to inform your content decisions can help you understand how well a show is currently performing and its potential future value. In this case, looking at the example of "La Academia" in Chile during October 2023, we can draw the following insights:
- The demand for "La Academia" has been outstanding, with 11.0 times the audience demand of the average show in Chile over the last 30 days. This indicates that the show is very popular and has a strong fan base in Chile.
- The show's demand has been increasing in recent times, with demand increasing to 9.9 times the average over the last 90 days, to 11.0 times the average during October, which suggests growing popularity.
- "La Academia" also achieved a high peak rank (#26) in Chile during October this year, and moved up six spots in its rank during the period.
- The show has higher demand than 100.0% of all documentary titles in Chile.
- The demand for this show also spiked midway through October 2023.
- "La Academia" also has a good performance in other markets globally, including the United States, Spain, Venezuela, and Argentina.
- Finally, looking at the Parrot Pulse category, the show has a good longevity, momentum, and reach across its global markets, which means it has a strong potential to drive subscriptions and retain audiences.
With this information, TV executives can further evaluate the value of this content, as it shows that "La Academia" has strong demand in multiple markets, which could make it valuable for distribution to international audiences. Given its high level of demand, the show could drive subscriptions to an OTT platform or SVOD service where it is offered. Additionally, the demand data can provide a framework for understanding more about "La Academia"'s franchise potential, which could inform future decisions regarding spin-offs or other licensing deals.
Overall, leveraging demand data can provide TV executives with a comprehensive understanding of their content's performance, and help them make informed decisions that lead to higher ROI for their organization.
La Academia's travelability to Chile in the last 30 days is 45%, which means that the audience demand for La Academia is 45% of the demand in its country of origin, Mexico. Click through to another market to discover how well La Academia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Azteca‘s La Academia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Azteca and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for La Academia, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for La Academia in Chile. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.