The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives looking to make more informed content decisions, groundbreaking demand data can be an incredibly powerful tool. Let's take the example of "Loki" and analyze the insights provided for this show in Chile from October 2023.
Using demand data, we can determine "Loki's" level of demand in Chile and compare it to the average TV show's demand over the last 30 days. Our data shows that "Loki" had 19.2 times the audience demand of the average show in Chile over the last 30 days, indicating strong demand. Furthermore, "Loki" achieved the peak rank of #3 in Chile, while also moving up in rank 63 spots during October.
Additionally, executives can use demand data to understand how the show is performing compared to other titles in its genre. Data shows that "Loki" ranks at the 99.9th percentile in the history genre in Chile for October, meaning it has higher demand than 99.9% of all history titles in Chile. It is important to note that other shows that "Loki" fans also like include "Ahsoka," "Foundation," "Rick and Morty," "The Mandalorian," "Star Trek: Lower Decks," "Secret Invasion," "The Wheel Of Time," "Invasion," and "Star Trek: Strange New Worlds."
In terms of its global performance, we can use Parrot Pulse, an independent measure of a show's performance across six dimensions, to analyze "Loki's" travelability, longevity, momentum, franchisability, and reach. According to Parrot Pulse, "Loki" has exceptional performance across all six dimensions. Audience demand for the show in Chile has increased by 82.7% during October, indicating growing popularity. When compared to its performance on a rolling year basis, demand for "Loki" has consistently grown, highlighting a trend in increased popularity over time.
Moreover, executives can use demand data to make informed programming and distribution decisions. By examining the top 10 global markets where "Loki" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. The United States is "Loki's" number one market globally, where it achieved exceptional audience demand of 36.5 times the average TV show. The show also performed well in the United Kingdom, Brazil, Canada, India, Australia, Russia, Germany, and China.
Finally, demand data can help with content valuation, allowing executives to determine how much a series is worth. In the case of "Loki," its outstanding demand performance can be leveraged to justify its high valuation. Overall, demand data is an essential tool for executives across the entertainment industry, enabling them to make informed content, acquisition, distribution, and programming decisions based on precise, data-driven insights.
Loki's travelability to Chile in the last 30 days is 22%, which means that the audience demand for Loki is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Loki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Loki, including those that have not even been released. Appeal to your target markets, including Chile, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on Feb. 23, 2024, 1:01 p.m. PST using tv demand datasets from Parrot Analytics for Loki in Chile. We provide our partners with deep content expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.