The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive and looking to make informed content decisions, acquisition, distribution, or programming decisions, then demand data is critical. "Masha And The Bear" is an example of a TV series whose performance can be measured by using Parrot Analytics demand data which enables executives like you to make strategic business decisions.
Content Valuation:
Parrot Analytics offers a system that uses demand data to determine content valuation that enables you to know how much a TV series is worth to your platform. For example, by applying data-driven insights to the case of "Masha And The Bear," you can determine the dollar value of this title in Chile. The analysis reveals the current demand for "Masha And The Bear," along with an audience share of 12.9 times the average show in Chile, which is important when thinking about content valuation.
Strategic Content Decision Making:
Demand insights from "Masha And The Bear" for the month of October 2023 also enable executives to make important strategic content decisions. By examining the top 10 global markets where "Masha And The Bear" is most in-demand over the last 30 days alongside the information about the show's performance in Chile, you can discover which markets have the highest demand for the TV series. This information is essential when considering international expansion and providing localized content, which can increase your platform's revenue.
You can also use demand insights from "Masha And The Bear" to determine the best release strategy for your content. The analysis showed that the demand for the show increased towards the end of October 2023, indicating that the release strategy of similar titles can be delayed until the end of Q4 when demand is likely to have spiked again.
Using demand data to evaluate the performance of "Masha And The Bear" against other titles such as "Peppa Pig," "LEGO City Adventures," and "All Hail King Julien" allows you to gain insights into your audience's tastes and preferences. This information can help you understand what type of content you should be acquiring or developing to attract and retain subscribers, or what new titles to release, or when to air older titles.
In addition, using demand data to assess the longevity and momentum of a TV series is beneficial when considering content licensing, as it helps with decisions on which titles should be acquired and which older titles should be retained. The Parrot Pulse is also another important measure of a TV series' global performance across various dimensions, including reach, travelability, momentum, longevity and franchisability (spin-off potential).
In summary, the demand analytics data from "Masha and the Bear" is crucial for entertainment executives looking to make informed decisions based on a robust understanding of their audience's preferences. The Parrot Analytics platform provides valuable insights that can help executives evaluate the performance of their content against competitors, optimize release schedules and marketing campaigns, as well as identify new monetization opportunities all while being grounded in reliable, global-demand data.
Masha And The Bear's travelability to Chile in the last 30 days is 32%, which means that the audience demand for Masha And The Bear is 32% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha And The Bear travels internationally.
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Acquire the best shows from partners such as Russia-1 to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masha And The Bear), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha And The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha And The Bear, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 11:14 p.m. PST using global demand analytics from Parrot Analytics for Masha And The Bear in Chile. We provide our partners with deep entertainment industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.