The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may have questions regarding the demand of your content. Using the example of "Mucho Gusto" in Chile for the month of October 2023, we can illustrate how demand data can help make more informed content, acquisition, distribution, and programming decisions.
One of the primary benefits of demand data is content valuation. Using Parrot Analytics content valuation system, we can determine the dollar value contribution of any title, to any platform, in any region. For example, we can calculate how much "Mucho Gusto" is worth in Chile, and how its demand has been trending over time. We can also use demand data to estimate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also help you make smarter acquisition decisions. Using demand data, we can determine what type(s) of content exhibit opportunity to acquire or produce. In the case of "Mucho Gusto," we can see its recent demand spike and ranking increase in Chile. Additionally, we can identify which titles should be acquired or produced to increase audience engagement and retention.
Furthermore, demand data can help in programming decisions by providing insights into which titles are popular and driving audience demand. Using the example of "Mucho Gusto," we can see it has 8.5 times the audience demand of the average show in Chile for the last 30 days, indicating its popularity. We can also see that other shows that fans of "Mucho Gusto" like, which can be used to inform programming decisions.
In terms of distribution decisions, demand data can reveal what platforms should be targeted for distribution of content in specific regions. For "Mucho Gusto," we can see that Chile is its number one market globally and has outstanding audience demand, indicating that the show should be distributed on platforms that are popular in that region.
Finally, demand data can be used to identify new target markets for distribution. By examining the top 10 global markets where "Mucho Gusto" is most in-demand, we can see which regions may present potential growth opportunities. For example, Paraguay is the show's second most in-demand market, indicating that it may be worth exploring distribution opportunities in that region.
In conclusion, using demand data from Parrot Analytics can lead to more informed content, acquisition, distribution, and programming decisions. It has the power to not only help determine a show's value but also assess its ability to drive subscriptions and mitigate churn. By understanding audience demand, you can make smarter decisions to increase engagement, retention, and global appeal.
This is Mucho Gusto's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mucho Gusto travels internationally.
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Acquire the best shows from partners such as Mega to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mucho Gusto), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Mega by incorporating country-specific trend and market demand factors for all markets including Chile. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mucho Gusto, including those that have not even been released. Appeal to your target markets, including Chile, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Mega‘s Mucho Gusto is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Mega and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mucho Gusto, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Mucho Gusto in Chile. We provide our partners with valuable television industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.