The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data from Parrot Analytics to make informed content acquisition and programming decisions. The demand for "PAW Patrol" in Chile over the past 30 days has been outstanding, with 14.6 times the audience demand of the average show. This show is popular in the family genre, as it ranks at the 100.0th percentile in this category in Chile.
By examining the top 10 global markets where "PAW Patrol" is most in-demand over the last 30 days, you can see that the show is outperforming the demand of the average TV show (1x) in each of these markets. Identifying which markets are performing well can inform your distribution strategy and help you decide where to focus your efforts.
Using demand data, you can also determine how much to spend on content valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
Demand data can also inform scalable concept testing. You can use the data to see which elements of existing content your fans like the most, which can then influence your upcoming production decisions. Additionally, by analyzing the genre preferences of your current audience, you can optimize your content strategy to attract new subscribers for your SVOD platform.
Demand data from Parrot Analytics can also help you with your programming decisions. For instance, knowing which titles to buy if you want to keep your current audience happy, or which titles to buy to grow your audience can impact your content strategy and buying decisions. Additionally, you can use demand data to uncover under-monetized content that can be distributed to new markets.
When evaluating a TV series, demand data can also answer questions like how popular the show is relative to the market average, its peak demand within a given time frame, and the number of viewers expressing demand for the show globally. You can examine the global performance of the show by look at dimension of the Parrot Pulse, which includes travelability, longevity, momentum, franchisability, and reach. This information can inform your decisions concerning globally expanding your SVOD platform or monetizing the IP for the show through spin-offs or franchises.
In conclusion, using demand data from Parrot Analytics can provide entertainment executives with valuable insights on content acquisition, programming, distribution, and monetization strategies. It can inform the decision-making process on how to allocate funds on content valuation and identify opportunities to acquire or produce specific types of content. It provides a way to measure the popularity of a show in different markets and identify trends and opportunities for a content strategy that can help grow an SVOD platform.
PAW Patrol's travelability to Chile in the last 30 days is 43%, which means that the audience demand for PAW Patrol is 43% of the demand in its country of origin, Canada. Click through to another market to discover how well PAW Patrol travels internationally.
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Acquire the best shows from partners such as TVOKids to fortify your competitive position in Chile. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. PAW Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TVOKids by incorporating country-specific trend and market demand factors for all markets including Chile. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s PAW Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PAW Patrol, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:55 a.m. PST using demand metrics from Parrot Analytics for PAW Patrol in Chile. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.