The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides valuable insights to entertainment executives for making informed decisions about content, acquisitions, distributions, and programming. The case of "Ted Lasso" in Chile during October 2023 illustrates how demand data can help drive key business decisions.
Firstly, demand data can inform content valuation by quantifying a series' audience demand and the marginal revenue contribution it can bring to a specific platform or region. For instance, the demand data indicates that "Ted Lasso" has exceptional demand in Chile, with 8.5 times the audience demand of the average show over the last 30 days. This level of demand places "Ted Lasso" in the top 2.7% of all TV shows in Chile. Knowing this level of demand can help executives determine the dollar value of this series and how it can contribute to their platform's growth.
Secondly, analyzing demand data can shed light on a series' potential for travelability - that is, its international demand relative to its home market - and its franchising potential. The Parrot Pulse for "Ted Lasso" shows that its global performance across six dimensions is exceptional, including its travelability and franchisability. This insight can help a content distributor determine the most promising markets for "Ted Lasso" and predict the potential success of spin-offs.
Thirdly, demand data can help in subscriber acquisition and retention by revealing audience preferences for specific genres and how well a series is resonating with its viewers. In the case of "Ted Lasso," the demand data shows that it ranks at the 99.9th percentile in the drama genre in Chile, indicating its higher demand than 99.9% of all drama titles in Chile. Additionally, analyzing the demand for similar shows to "Ted Lasso" that fans in Chile have shown interest in, such as "Succession" and "What We Do In The Shadows," can identify trends and preferences that may inform content acquisition and programming decisions.
Finally, analyzing demand data over a certain period can also help executives track the momentum and longevity of a series. In the case of "Ted Lasso," its momentum and longevity are both exceptional, indicating high demand that is well-maintained over time. By comparing the show's demand data on a rolling year basis vs. the last 30 days, executives can also track a show's popularity and any increases or decreases in demand.
In conclusion, demand data provides valuable insights to entertainment executives across all stages of the content creation and distribution process. The case of "Ted Lasso" in Chile during October 2023 is just one example of how demand data can inform strategic decisions regarding content valuation, travelability, franchisability, audience preferences, and momentum and longevity.
Ted Lasso's travelability to Chile in the last 30 days is 24%, which means that the audience demand for Ted Lasso is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:35 a.m. PST using tv demand content analytics from Parrot Analytics for Ted Lasso in Chile. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.