The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, analyzing "The Amazing World Of Gumball" in Chile can provide valuable insight. By examining the demand for the show, executives can make informed decisions regarding content valuation, programming, and distribution.
Demand data can facilitate content valuation by providing executives with data that can help estimate the value of a title and the ability of a TV series to drive subscriptions and mitigate churn. In the case of "The Amazing World Of Gumball," the show's 10.8 times audience demand in Chile suggests that the show is worth a high evaluation. Additionally, analyzing the show's peak and average demand over a year can help determine its long-term value.
Demand data can also facilitate acquisition decisions by revealing what type of content exhibits the opportunity for acquisition or production. For example, if there is demand for a show like "The Amazing World Of Gumball," executives may consider acquiring the rights to the show for their platform, knowing that there is an existing audience.
Moreover, executives can use demand data to make informed programming decisions. The data on the top ten globally in-demand markets for "The Amazing World Of Gumball" can inform programming decisions by highlighting where the show is the most popular. This data can influence decisions on where the show should air or be marketed more heavily to attract more viewers.
Additionally, demand data can inform distribution decisions by identifying which platforms a title may be most successful on. For instance, if "The Amazing World Of Gumball" has high demand in a particular region where it is currently not being distributed, executives may consider distributing it on a local platform.
Overall, demand data is an essential tool to make more informed content, acquisition, distribution, and programming decisions. The Parrot Analytics content valuation system, which uses demand data to reveal the dollar value contribution of any title, to any platform, in any region, can help entertainment executives make data-driven decisions for their business.
The Amazing World Of Gumball's travelability to Chile in the last 30 days is 50%, which means that the audience demand for The Amazing World Of Gumball is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Amazing World Of Gumball travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Amazing World Of Gumball is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Chile, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Amazing World Of Gumball, for example, can be assessed for a market e.g. Chile, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 1:11 a.m. PST using demand metrics from Parrot Analytics for The Amazing World Of Gumball in Chile. We provide our partners with comprehensive TV insight to help them drive better and more informed content sales strategies. Contact us today to find out more.